THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content
From the 14th Annual Shorty Awards

Disney+ YouTube Channel

Entered in YouTube Presence, Discord, YouTube

Objectives

Disney+ is the streaming home of Disney, Pixar, Marvel, Star Wars, National Geographic, and more. Celebrate the stories you love with the official Disney+ YouTube channel, which brings audiences breaking news and exclusive interviews from talent on What’s Up, Disney+, open and engaging conversations between Black creators on Disney+ Voices, behind-the-scenes looks with Disney+ Deets, official trailers, and more!

Strategy and Execution

The Disney+ YouTube channel aims to deliver entertaining and engaging content to Disney+ fans and subscribers through a full slate of digital content video series that taps into each pillar of the Disney+ brand voice, and amplifies the extensive Disney+ library.

Media

Video for Disney+ YouTube Channel

Entrant Company / Organization Name

The Walt Disney Company

Link

Entry Credits