12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.


Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Snapchat Discover

This award honors the most effective and creative use of video via a Snapchat Discover Story by a brand, agency or organization. This award will recognize social media campaigns that incorporate a Snapchat Discover Story or overall brand presence on Snapchat Discover.

See previous winners and honorees here.
Dead of Night
The goal of Dead of Night was to create an engaging horror-thriller told fully by ScreenLife from the POV of smartphone screen with all action occurring on or captured with the main character’s cell phone.
E! News: The Rundown
The Rundown on Snapchat delivers the most relevant celebrity news stories to our audience in a unique and entertaining way.  It tells the story beneath the headlines in a fast-paced, snack-sized format. In our celebrity interview segments, we strive to show celebrity guests in a way that our audience hasn’t seen before. We understand our audience has severa…
Face Forward
As one of the first tutorial shows on Snapchat, FACE FORWARD pioneered the merging of narrative storytelling with a tutorial format. Our biggest challenge was leading into Season 3 when we were tasked with reformatting the show to be single-hosted and focus solely on makeup. The challenge for us was finding a way to keep the audience - who were already fans…
NFL Shows on Snapchat
The primary goal of NFL Shows on Snapchat is to showcase the best of football culture through storytelling, highlights, and engaging commentary. Whether it’s a ridiculous one-handed touchdown catch or the hilarious viral celebration afterward, we want to make sure premium gridiron content is at the fingertips of every sports fan on Snapchat. Last year marke…
SportsCenter on Snapchat
One of, if not the, primary goals of SportsCenter on Snapchat is to reach a growing audience that no longer consumes sports from traditional televisions sources. Specifically, this includes a young demographic that is turning to social media to fill this need. Our aim is to present all of the great video, statistics, and stories that sports offers in a way …
Tekashi69 VS The World
In VS The World's inaugural season, this up-to-the-minute docuseries traces the rise and fall of controversial rapper Tekashi 6ix9ine, from his earliest days growing up in Brooklyn, through his chart-topping career and star-studded collaborations, to his trouble with the FBI and eventual incarceration.
Two Sides
Our goal was to create an innovative, highly engaging show about love and relationships that would resonate with our primarily young audience. Further exploring the medium of the vertical frame was a secondary goal. All Snap Originals content is produced and distributed in a natively vertical orientation for mobile. Two Sides took vertical framing even furt…
What The Fashion
WHAT THE FASHION is E!’s premiere fashion series only on Snapchat that has solidified itself as the go-to show for all red carpet and celebrity streetstyle. Created for Snapchat our hosts discuss the good, the bad and the ‘what the actual F’ celebrity fashion. Starting off as a weekly series, the show has gained such a strong and loyal following that both E…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.