ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

Face Forward

Finalist in Snapchat Presence

Entered in Snapchat Discover

About this entry

As one of the first tutorial shows on Snapchat, FACE FORWARD pioneered the merging of narrative storytelling with a tutorial format. Our biggest challenge was leading into Season 3 when we were tasked with reformatting the show to be single-hosted and focus solely on makeup. The challenge for us was finding a way to keep the audience - who were already fans of the show - interested in returning to a brand new format without a few of their favorite hosts. Enter, ‘Master Class.’ Subtitling the show as such enabled us to keep our original fan base while expanding on the existing IP. It was a way for us to acknowledge that we have to continue to adapt in an ever changing landscape of digital short-form storytelling, but not lose sight of the brand that our fans have come to know and love and our success is proven in the numbers.

Why does this entry deserve to win?

In its third season, FACE FORWARD transforms itself into a masterclass on all things makeup where beauty guru Patrick Starrr gives kick-ass, celebrity photo-inspired makeovers to girls who are ready for a fresh start. This original series gives viewers the opportunity to watch a complete makeup tutorial from start to finish with snap-able, screenshot-able and shareable takeaways. Clear steps and concise tips animate as graphics on-screen throughout each episode, which allows viewers to follow along with or without sound. Viewers are encouraged to come back to the episode many times over to share favorite moments and try out each makeup step for themselves. As a final payoff for our audience, each episode wraps up with a slow-mo glamour photo shoot that every girl dreams of. A call-to-action card at the end of each episode encourages viewers to “swipe up to subscribe” to the series, so future episodes are displayed prominently on their Snapchat Discover pages.

Media

Video for Face Forward

Produced by

NBCUniversal Digital Lab