THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 12th Annual Shorty Awards

Tekashi69 VS The World

Entered in Snapchat Discover

Objectives

In VS The World's inaugural season, this up-to-the-minute docuseries traces the rise and fall of controversial rapper Tekashi 6ix9ine, from his earliest days growing up in Brooklyn, through his chart-topping career and star-studded collaborations, to his trouble with the FBI and eventual incarceration.

Strategy and Execution

Each season of Snap’s new franchise VS The World explores the life and journey of some of the biggest names in hip hop, sports, and entertainment culture, with exclusive footage, commentary, and a totally original perspective.

All episodes premiered on Snapchat Discover in a natively vertical and mobile format. Search Snapchat Discover for VS The World or scan the Snapcode below with the Snapchat app to watch all episodes

Media

Video for Tekashi69 VS The World

Entrant Company / Organization Name

Snap Inc.

Links