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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Overall Presence

Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Your search returned 15039 entries

Emerging Platform
Pepsi Holiday, White Elephant Game
Pepsi wanted to play a bigger part of the Holiday season with their fans. With limited edition holi…
Augmented Reality, Branded Content, Creative Use of Technology, Food & Beverage, Emerging Platform Partnership, Mobile Campaign, Sports
finalist
Pepsi Made For Football Watching
After a difficult 2020 NFL Season, Pepsi wanted to find a way to reunite Football fans with their f…
Influencer & Celebrity Campaign, Contest or Promotion, Snapchat
Pepsi Max - Break the ice with Zuccarello
Pepsi Max Norway has a digital sponsorship deal with New York Rangers player Mats Zuccarello and wa…
Contest or Promotion, Ambassador & Celebrity Campaign, Snapchat, Food & Beverage
Pepsi Max Break the Ice on Snapchat
Branded Content, Medium-Length Video
finalist
bronze honor
PEPSI SPIRE CRASHERS | BRENT BURNS
PepsiCo installed Spire digital beverage fountains in all 2,700+ SUBWAY locations across Canada, ma…
Hashtag on Twitter, Music
finalist
Pepsi Summer of Fan Armies
Socially fueled campaigns were not new news for advertisers in 2013, but Pepsi was the first brand …
Food & Beverage, Facebook Page
Pepsi Timeline Show
Our challenge: Pepsi Brazil’s Facebook page lacked purpose to its Brazilian audience. They relied o…
Multicultural Community Engagement
finalist
Pepsi Trademark, Unmute Your Voice
Latinos make up the nation's largest share of nonwhite voters. A record 32 million Latinos make up …
Integration with Live Television
finalist
Pepsi x 2019 MTV VMA – Video Vanguard Award Takeover
With loyal and occasional cola drinkers shifting towards healthier beverages, the carbonated soft d…
Vertical Video
finalist
gold honor
Pepsi x Camila Cabello | UCL Final Opening Ceremony 2022
Our objective was to create cultural awareness, hype and excitement ahead of Camila Cabello's openi…
Facebook Campaign, Consumer Brand, Fortune 500 Brand
winner
Pepsi: Live For Now
2012 was the year for Pepsi to Live For Now and Deep Focus wanted to get the word out. Along wi…
Twitter Brand Presence
finalist
Pepsi: Live for Now
2012 was the year for Pepsi to Live For Now and we wanted to get the word out. We weren’t going to …
Contest or Promotion, Integrated Campaign, Multicultural Community Engagement
winner
PepsiCo and 21st Century Fox Present the Search for Hidden Figures
Demonstrate PepsiCo's values around women and diversity in the workplace and the importance of STEM…
Social Good Campaign
PepsiCo Foundation's Food for Good
Climate change, COVID-19, rising costs, and geo-political conflicts are all causing alarming spikes…
Integrated Campaign
PepsiCo/Fox Cherries Wild
Our objective was to reignite excitement around Pepsi Wild Cherry, an iconic Pepsi flavor that’s be…
Brand Awareness Campaign, Community Engagement
Pepsodent Ghana: Crafting Smiles Through the Smile Ride and Kids School Tour
In Ghana, less than 50% of the population brushes their teeth twice daily, and oral hygiene awarene…
Audio & Music
Percy Jackson and the Olympians "Quest" Teaser Trailer
Based on Disney-Hyperion’s best-selling book series by award-winning author Rick Riordan, "Percy Ja…
Television
finalist
Percy Jackson and the Olympians Campaign
Based on Disney-Hyperion’s best-selling book series by award-winning author Rick Riordan, "Percy Ja…
Organic Promotion
Percy Jackson and the Olympians Cast Watch Party
Based on Disney-Hyperion’s best-selling book series by award-winning author Rick Riordan, "Percy Ja…
Featurette or Behind The Scenes Video
Percy Jackson and the Olympians Demi God Diaries
Based on Disney-Hyperion’s best-selling book series by award-winning author Rick Riordan, "Percy Ja…
Innovative Media Buying Strategy, Integration with Traditional Media
winner
Percy Jackson and the Olympians Digital Out of Home Campaign
Based on Disney-Hyperion’s best-selling book series by award-winning author Rick Riordan, "Percy Ja…
Integrated Campaign
finalist
Percy Jackson and the Olympians Integrated Campaign
Based on Disney-Hyperion’s best-selling book series by award-winning author Rick Riordan, "Percy Ja…
Paid & Amplification
finalist
silver honor
audience honor
Percy Jackson and the Olympians Main Quest Story Selector
Based on Disney-Hyperion’s best-selling book series by award-winning author Rick Riordan, "Percy Ja…
Featurette or Behind The Scenes Video
finalist
audience honor
Percy Jackson and the Olympians S2 The Wedding Dress Mockumentary
Percy Jackson is a modern teen submerged into a mythological world, and we wanted to mirror that ex…
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