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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Overall Presence

Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Integrated Campaign
Pedigree Puppy Bowl XVII Pupularity Play-offs
Pedigree was looking to take their partnership with the annual Puppy Bowl to new heights this year,…
Artificial Intelligence
Pedro’s Fire Challenge Voice Skill
Pedro’s Fire Challenge is an interactive voice game on Amazon Alexa and Google Assistant designed t…
Food & Beverage
PEEPS® for All Generations
PEEPS® set out to make the 2025 Easter season its best and most successful one yet by dominating th…
Animation
finalist
Pegman
Pegman is the tiny face of Google Maps, and we designed his looks for a series of brand partnership…
Other Platform Partnership
Pegman
Pegman is the tiny face of Google Maps, and we designed his looks for a series of brand partnership…
Global Campaign
finalist
Pelé 80th Birthday Celebration
Pelé is more than a football legend, he’s a timeless global icon that spans generations. He has the…
Education
Penn State Brand Spot
"We are Penn State." A seventy-year old rally cry borne from Penn State football and adopted by the…
Humor, Animated GIFs, Financial Services, Video
Penny Bags a Buck
Like so many young Americans, Penny, ClearPoint's somewhat hapless heroine, is down on her luck in …
User-Generated Content
Penny Dreadful Art of the Dreadful Gallery / It Was Foretold Campaign
Going into season 3, the most valuable tool Showtime had in its Penny Dreadful marketing strategy w…
Multi-Platform Campaign
Pennyworth | UK Launch
Launch the newest title from the DC Universe, Pennyworth, in the UK while bringing the show's "At Y…
Branded Content
PEOPLE & Milk Life – Fueled By Family
Milk Life approached PEOPLE in early 2016 with a mission to amplify their already successful partne…
Snapchat
PEOPLE and Snapchat Discover Channel
PEOPLE's channel plays a key role in expanding the brand's reach and influence among a younger, mil…
Facebook Video
People Are Awesome: Best Videos of the Year So Far!
On People Are Awesome, the fans power the content. Sifting through thousands of submissions per mon…
Art & Culture Podcast
People Every Day Podcast, for People Magazine
Creatively re-develop People’s daily pop culture news show, and establish it as the top podcasts in…
Brand Partnership
People Inc. x Citizen
The driving ambition behind this partnership was to elevate Citizen from a product-focused watchmak…
Multicultural Campaign
People Inc. x Citizen
The driving idea behind this campaign was to authentically connect Citizen with Hispanic audiences …
Multi-Platform Campaign
People Inc. x Dove Holiday
With People Inc. x Dove’s “Scent of the Season,” we set out to transform the Dove Holiday Treats Co…
Branded Series
People Inc. x Dove Holiday
The main goal with the “Love at First Scent” episodic branded video series was to spark immediate e…
Integrated Campaign
PEOPLE’s Sexiest Man Alive x M·A·C Cosmetics
To mark the 40th anniversary of PEOPLE’s iconic Sexiest Man Alive franchise, we set out to create a…
Twitter Campaign, Vine, Real-Time Response, Food & Beverage, Sports
Peperami World Cup
Earned Media, Integrated Campaign
finalist
gold honor
Peppa Pig - PIG Changes
In 2024, PEPPA PIG celebrated its 20th anniversary and ended the year as the #1 kids’ show on Netfl…
Integrated Campaign
Pepsi #Summergram
BUSINESS OBJECTIVE: Pepsi needed to reverse a four-year trend of declining summer sales—and comb…
Food & Beverage, Multi-Platform Campaign
Pepsi + Empire 2.0
Building upon our successful year-one relationship with Fox's Empire, we aimed to develop a complet…
Real-Time Response
finalist
Pepsi Does the Harlem Shake
As the key mechanism of helping Pepsi walk the walk of its global Live for Now campaign, we are alw…
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