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Special Project

Special Project
From the 14th Annual Shorty Awards

Pedro’s Fire Challenge Voice Skill

Entered in Artificial Intelligence


Pedro’s Fire Challenge is an interactive voice game on Amazon Alexa and Google Assistant designed to educate children about home fire safety. In this game, Pedro the penguin guides children through a set of fun activities to keep them active and engaged while learning lifesaving skills, including coping skills to teach them how to handle emergencies and stressful situations. To encourage repeat play and reinforce these skills, children are rewarded with a new virtual fire safety badge each time.

Strategy and Execution

In a home fire, you may have just two minutes to escape. Practicing home fire safety skills regularly can save lives, and the Red Cross teaches millions of children these skills in the classroom. We created a game to reinforce these skills in the home and to involve the whole family.


Pedro’s Fire Challenge allows us to reach more members of our communities by bringing our home fire safety programs into the home. Through this engaging game, children are encouraged to regularly practice safety and coping skills, and entire families can learn these critical skills by joining in.


Video for Pedro’s Fire Challenge Voice Skill

Entrant Company / Organization Name

American Red Cross