Pegman is the tiny face of Google Maps, and we designed his looks for a series of brand partnerships. Each of these Pegman icons were customized for a specific cultural moment, whether it was a concert tour, influencer collab, or major sports event.
Pegman is a popular icon, so he needed a unique look for every partnership. We tapped into what makes each brand or artist look so iconic, then shrunk those details down to be easily recognizable on a faceless mascot. Each of these Pegman icons were customized to fit a specific cultural moment, from artist collabs to national holidays.
These designs were tailored to celebrate a variety of different cultural moments throughout the year. We made sure Pegman had the right outfit for every event, and the fans definitely noticed. These designs garnered over 1,000,000 social impressions, making a big impact with a tiny icon.
