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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

Shorty Awards Entries

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Your search returned 152 entries

TikTok
If I Was a Worm
We embarked on a mission to create content for Amazon Alexa’s TikTok channel that would captivate G…
TikTok
Inner Child
Adobe tasked us with producing a relevant and engaging video on TikTok that celebrated the common t…
Social Good Campaign, TikTok
winner
silver honor
Intensivão da PPK
While Bayer’s intimate healthcare brand Canesten is available in Brazil’s consumer market, openly d…
Brand Voice, TikTok, TikTok Presence
finalist
International Delight - TikTok
International Delight’s loyal fanbase loves our flavors and the over-the-top personality they see o…
Auto, TikTok, TikTok Partnership, Vertical Video
finalist
silver honor
IONIQ 5 “Evolves” EV
The automotive industry is being redefined - new EVs launch every year and OEMs are actively trying…
TikTok, TikTok Partnership, TikTok Presence
finalist
gold honor
silver honor
audience honor
Jake Gets Social
State Farm set out to reach its next generation of consumers on TikTok. Highlighting Jake from Stat…
TikTok
Jared Leto and 30 Seconds to Mars
Jared Leto enlisted Westbound to help promote "Stuck", the new single from his band, 30 Seconds to …
Call to Action, TikTok Partnership, Integration with Live Television, TikTok
finalist
gold honor
bronze honor
Kay: #EveryKiss NYE Challenge
“Every Kiss Begins with Kay” is one of the most recognizable taglines in advertising history, but i…
Auto, Creative Use of Technology, Social Commerce, TikTok, TikTok Partnership
winner
audience honor
Kia TikTok Creator Configurator
Up to this point, the online car configurator has been the industry staple. However, the younger de…
TikTok
finalist
bronze honor
Launching Sesame Street on TikTok
We launched on TikTok with the goal of building cultural relevance among our adult fans—while most …
Music & Dance, Short Form Video, TikTok
Lil Nas X - MONTERO (Call Me By Your Name)
The digital and social industry is a combination of creative executing and reporting. More often th…
Music & Dance, TikTok
finalist
Lysol #HealthyHabits6Step
In 2020, there was no shortage of information about COVID-19, but there was one big problem: it was…
Filter/Lens, TikTok, Visual Effects
audience honor
Make a Bunch Happen
In the span of a year, Honey Bunches of Oats went from targeting all-family breakfast occasions to …
TikTok
Make It Vogue
To raise awareness for the About Time exhibition at the Met Museum, Vogue's TikTok brought audience…
Restaurants, Storytelling, TikTok
finalist
Making a Myth: SONIC’s Unicorn Horn
In a world full of Grimace Shakes, Pink Drinks and overhyped launches, even the boldest beverages n…
TikTok
Mashable’s Verizon Mobile Protect TikTok
As a long-time client of ours, Verizon has traditionally only done written content with us. When th…
Social Good Campaign, TikTok
McDonald's #HereForRMHC
#HereForRMHC was designed to engage consumers in McDonald’s purpose, with the following objectives:…
Launch Campaign, Restaurants, TikTok
finalist
McDonald's Menu Hacks
Building on the momentum created with Saweetie’s personal menu hack, McDonald’s leaned into a fan t…
TikTok
MTV's #MyCrib Challenge
When the COVID-19 pandemic hit our country and people were spending more time than ever in their ho…
TikTok
MTV's Wild N Out TikTok
For the past few years Wild ‘N Out has been a driving force when it comes to MTV Entertainment Grou…
Consumer Brand, Pharma & Healthcare, TikTok
winner
silver honor
Mucinex Nightshift #TooSickToBeSick
As the #1 doctor recommended OTC brand for daytime multi-symptom relief,* Mucinex was excited to in…
Auto, TikTok
finalist
My Chevy Truck ft. Breland
Imagine this—you open on an average, hard-working white male wearing plaid as he’s tossing lumber i…
TikTok, TikTok Partnership
New Flavors & A #SplashSummerVibe
To raise awareness with its consumer target on a platform that was previously successful for the br…
TikTok Partnership, TikTok
finalist
gold honor
NFL's #WeReady TikTok Campaign
With the NFL continuing to evolve, partnering with TikTok was a natural extension of our media stra…
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