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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

Shorty Awards Entries

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Your search returned 152 entries

Food & Beverage, TikTok, TikTok Partnership
finalist
audience honor
DiGiorno Made Us Do It
Did you know that Americans eat nearly 350 slices of pizza per second? And, 90% purchase pizza from…
TikTok
Discovery’s Shark Week TikTok Livestream Series
The goal for this campaign was to bring the iconic tentpole event to TikTok’s diverse and younger a…
TikTok
Disney+ TikTok
TikTok, TikTok Presence
finalist
Disney100 TikTok Hub
In honor of The Walt Disney Company’s 100th anniversary, Disney partnered with TikTok for a first-o…
Gaming, TikTok
finalist
silver honor
Dumb Ways to Die - Global TikTok Hashtag / Brand Revival
Some ten years after the brand was initially launched, the original Dumb Ways to Die mobile game ha…
TikTok
finalist
e.l.f-ing Amazing: TikTok's First Beauty Brand Advertising Campaign
Searches for e.l.f. Cosmetics have been on a steady decline for the past two years while other comp…
TikTok, TikTok Partnership
finalist
eos: Shaving Skincare for Anyone & Anywhere
eos was coming off an incredibly successful year in 2021. The goal of presenting a more relatable a…
Food & Beverage, TikTok
finalist
f'real foods on TikTok
Goal: Make the f’real brand relevant to its Gen Z consumers. Prior to creating a f’real branded …
TikTok, TikTok Presence
Finding 1M TikTok Followers Through Togetherness
TikTok erupted during the pandemic. With the global population confined to homes, many took to the …
TikTok
First date with the Lenovo 2-in-1
As a longstanding branded content partner with Ziff Media Group, BrandX had already produced a high…
TikTok
Flighthouse x DJ Chose TikTok Marketing Campaign
DJ Chose is a Hip Hop producer signed to Flighthouse’s parent company, Create Music Group. Instead …
Instagram, TikTok
Food Network
Food Network’s social platforms are another key touch point for fans to interact and engage with a …
Instagram, TikTok
Food Network
Food Network’s social platforms are another key touch point for fans to interact and engage with a …
Food & Beverage, TikTok, TikTok Partnership
winner
bronze honor
From TikTok to Table: Chipotle Mexican Grill Quesadilla Hack
Imagine if by listening to what fans were saying on TikTok about their quesadillas, Chipotle would …
Brand Identity, Brand Voice, Branded Content, Food & Beverage, Instagram, Instagram Presence, Storytelling, TikTok, TikTok Presence
finalist
Ghia
Ghia is the non-alcoholic beverage brand from Founder and CEO Melanie Masarin that is leading the N…
TikTok
Gushers Gets on TikTok
Today’s media-savvy teens are great at sniffing out and skipping ads. So when we were challenged to…
TikTok
H-E-B - TikTok
Recognizing the explosive growth of TikTok and seeing that our fans and shoppers are actively using…
TikTok
Heal Your Roots Youth TikTok Campaign
Two point nine percent of the U.S. population identifies as American Indian or Alaska Native (AI/AN…
Social Activism, Social Good Campaign, TikTok
finalist
silver honor
Help Locker
With families spending more time at home and online, the threat of online child exploitation is mor…
TikTok
High Potential TikTok Top View
High Potential is an American crime drama television series created by Drew Goddard, focused on Mor…
Single Post or Activation, TikTok
finalist
silver honor
Hotel Freebies
Drive awareness of Super.com, a company that allows users to save money on various items and on the…
Food & Beverage, Real Time Response, TikTok
finalist
silver honor
How Fruit Roll-Ups’ TikTok Strategy Helped A Viral Trend Happen With The Brand, Not To The Brand
In 2023, General Mills fruit snack brands were the undisputed category leader at more than 50% shar…
TikTok
finalist
bronze honor
How Invisible Universe Creates Unique IP on TikTok
In a world that spends hours scrolling on timelines, Invisible Universe leverages social media to d…
Single Post or Activation, TikTok
finalist
audience honor
How to Use a Pay Phone if You Were Born After 1997: An excruciatingly painful tutorial for Gen Z.
As America’s most reliable network dating back to the days of the once-ubiquitous pay phone, we had…
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