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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

Shorty Awards Entries

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Your search returned 152 entries

Financial Services, TikTok, TikTok Partnership
finalist
Blimp Yourself
Every year during March Madness, brands battle for attention in a field more crowded than the tourn…
Food & Beverage, TikTok Partnership, Multi-Platform Campaign, TikTok
finalist
silver honor
audience honor
Bomb Pop is Not One Thing
Tweens (aged 9 – 14) are the most diverse, multi-faceted, culturally agile, and relentlessly creati…
Food & Beverage, TikTok, TikTok Presence
finalist
Bomb Pop x GALE: #AFlavorForEveryYou TikTok
Going into the summer of 2022, Bomb Pop had a challenge — teens and tweens knew our iconic Red, Whi…
Contest or Promotion, Event & Experiential, Gamification, Humor, Immersive, Interactive Content, Live Video, Restaurants, TikTok
finalist
bronze honor
Buffalo Wild Wings - "Beat the Buffalo"
How could Buffalo Wild Wings stand out in the stampede of March Madness mania? They knew they had t…
Meme, TikTok
finalist
Bugles - Crunch it
The objective of the campaign was to reintroduce the Bugles brand to Gen-Z, a generation that did n…
Financial Services, Integrated Campaign, Social Activism, Sports, TikTok, Vertical Video
finalist
silver honor
Carmichael Lynch and H&R Block: A Fair Shot
On July 1, 2021, the new NCAA Name, Image, Likeness (NIL) rule change went into effect, turning col…
TikTok
finalist
silver honor
audience honor
Caught in the Curse: Smile 2
For Smile 2, Paramount Pictures aimed to reignite fans who embraced the original film while drawing…
TikTok
Cheerios Won the Hearts of TikTok in 2020
Cheerios didn’t have plans to join TikTok in 2020, much less launch a campaign, but a viral video f…
TikTok
finalist
Cheetos “Can’t Touch This” TikTok Take Over
To announce its newest Popcorn innovation, Cheetos took to the largest stage, the Super Bowl. Inspi…
Pets & Animals, TikTok
finalist
Chewy Chatty Pets Hashtag Challenge
Our objective was to break new ground for Chewy, authentically connect with a new generation of pet…
TikTok
finalist
Chicago Bulls TikTok Handshake Series
How can a professional sports team connect with global fans and showcase superstar personalities?  …
TikTok
Chief UNO Player Campaign
To support the launch of UNO Quatro, our new spin on the classic four-in-a-row game, we took to Tik…
Food & Beverage, Real Time Response, TikTok, TikTok Partnership
winner
gold honor
Chipotle Mexican Grill x Corn Kid
This summer, an interview with a 7-year old named Tariq describing his favorite food, corn, went vi…
TikTok
finalist
bronze honor
CLUBCARD ACCEPTED: HOW WE GOT TIKTOK (AND THE UK) AUDITIONING TO BE THE VOICE OF TESCO VALUE
CLUBCARD ACCEPTED: HOW WE GOT TIKTOK (AND THE UK) AUDITIONING TO BE THE VOICE OF TESCO VALUE In …
TikTok Partnership, TikTok
finalist
audience honor
Collab x eos #AwesomeKiss TikTok Campaign
It’s no secret that TikTok is a challenging platform for brands to break through. It’s rapidly grow…
TikTok
Comedy Central at Clusterfest #YouGonnaFinishThat
Our goal was to raise awareness for Clusterfest (Comedy Central’s San Francisco-based comedy festiv…
TikTok
Comedy Central TikTok
Comedy Central gives audiences access to a world of super funny, personally relatable, culturally r…
Financial Services, TikTok, TikTok Partnership
finalist
bronze honor
Connecting American Express’ Small Business Saturday with the Next Generation of Shoppers on TikTok
American Express created the #ShopSmall Accelerator in partnership with TikTok to build on its lega…
Contest or Promotion, Event & Experiential, Integration with Traditional Media, Physical and Digital Convergence, Sports, TikTok, TikTok Partnership, User-Generated Content
finalist
gold honor
bronze honor
COUCH CAM
Not every fan will get to experience the feeling of being at a hockey game during the most competit…
Single Post or Activation, TikTok, Vertical Video
finalist
Creep
We all have felt "other" at some point. The goal of this story was to make us misfits not feel so a…
TikTok
Dancing With The Stars TikTok Night Campaign
ABC’s "Dancing with the Stars" is the hit series in which celebrities are paired with trained ballr…
Financial Services, TikTok
winner
DBS TableTok
In 2023, over half of surveyed Singaporeans (55.2%) said they considered themselves financially ill…
Short Form Video, TikTok
finalist
audience honor
Delta Air Lines x Women's History Month Employee Spotlight
Aviation has one of the widest gender gaps, meaning in most US aviation occupations women make up l…
TikTok
finalist
Descendants: Rise of Red TikTok Campaign
The fourth in Disney's "Descendents" franchise of films, "Descendents: The Rise of Red" is a musica…
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