The 14th Annual Shorty Award winners are here! View the full list.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Comedy Central TikTok

Entered in TikTok

Objective

Comedy Central gives audiences access to a world of super funny, personally relatable, culturally relevant, and provocative comedy that tells the funny truths of life, every day and everywhere. Our goal is to expand our brand’s reach and relevance – particularly among Gen-Z comedy fans – via a robust presence on TikTok’s fast-growing and culture-driving social platform. We aim to increase the average views on our TikTok videos and grow our TikTok following, while bringing fresh eyes to our brand and revitalize our iconic IP.

Strategy

Comedy Central’s TikTok channel spotlights hilarious original content as well as fan-favorite moments from our library TV shows. From low-fi originals shot with influencers and in-house talent, to reformatted episodes of popular CC social formats like Tales From The Trip and Boomer Stoop, to editorialized clips from classic shows like Key & Peele and Nathan For You, Comedy Central’s platform-native TikTok videos frequently earns millions of views. This steady cadence of both topical and evergreen content allows our brand to expand reach, maintain relevance, and establish clout on an influential platform for young comedy fans and comedians.

Results

Comedy Central’s TikTok following has exploded over the past few years, growing to nearly 5M followers in 2021. We publish a minimum of 6 videos per week from a variety of sources, many of which earn millions of views. Our most-viewed videos of 2021 include a reformatted Key & Peele sketch (7.3M views), a clip from Simu Liu’s appearance on the Untitled Josh Horowitz Show (5.4M views), and a topical post about Kylie Jenner’s baby made by in-house creator Andrea Lopez (3.9M).

Media

Entrant Company / Organization Name

ViacomCBS

Links

Entry Credits