Food Network’s social platforms are another key touch point for fans to interact and engage with a brand they love and trust. As part of its core mission, Food Network seeks to connect viewers to the power and joy of food, and is committed to leading by teaching, inspiring, empowering and entertaining through its talent and expertise. Instagram and TikTok are additional channels by which Food Network can accomplish its mission in fun, unique ways that are timely, topical and… tasty.
With fans who can’t get enough of the brand’s content – the social platforms provide an engaging and interactive opportunity to serve up quick, delectable original bites as well as adjacent content to linear offerings, giving fans more of what they want, when they want it. In addition to sharing the most-compelling clips from fan-favorite TV shows, Food Network's Instagram incorporates bespoke recipes and tips, shares compelling behind-the-scenes videos from unique restaurants around the world, highlights the most-visual user-submitted food content on the internet, and turns show content into shareable memes— yielding a mix of fun yet compelling content for their nearly 13M Instagram fans around the world. Food Network's TikTok content strategy marries its status as a trusted food brand - with culinary experts, recipes, techniques, and show footage — with a quirky, trend-driven approach that’s entirely unique to the platform. This combination helps to provide value to the brand’s long-standing fans, while appealing to an entirely new subset of users that delight in its interpretation of the latest TikTok trends. Food Network takes an out of the box approach, jumps on native trends in a way that's authentic, and peels back the curtain to provide unique access to its biggest stars and show sets creating a rich and varied content experience.
On Instagram, nearly 13M fans and counting from around the world follow Food Network, consuming content such as bespoke recipes and tips, behind-the-scenes videos from restaurants around the world, visually-stunning user-submitted food content on the internet and shareable memes from show content. The Food Network Tiktok page has grown to over 5M followers and over 70M likes and provides another key touch point for fans to connect with the brand. The brand’s approach with unique, timely and authentic content has fans eating up content such as: Worst Cooks in America – Cutting Butter with Cheese (20.6M views), When Two Iconic Sets of Twins Meet (7.2M views), No, Ron No Meme (7.5M views), How Much Salt do Chefs add to Pasta Water? (9.3M views), Watermelon Tequila Shots (12.1M views), Mei Lin’s Chili Oil (5.6M Views), Chopstick Etiquitte with Jet Tila (4.6M views), Bobby Flay’s Famous Scrambled Eggs (2M views)
