Food Network’s social platforms are another key touch point for fans to interact and engage with a brand they love and trust. As part of its core mission, Food Network seeks to connect viewers to the power and joy of food, and is committed to leading by teaching, inspiring, empowering and entertaining through its talent and expertise. Instagram and TikTok are additional channels by which Food Network accomplishes its mission in fun, unique ways that are timely, topical and… of course, tasty.
Food Network’s social platforms provide an engaging and interactive opportunity to serve up quick, delectable original bites as well as adjacent content to linear offerings, giving fans more of what they want, when they want it. In addition to sharing the most-compelling clips from fan-favorite TV shows, Food Network's Instagram incorporates bespoke recipes and tips, shares compelling behind-the-scenes videos from unique restaurants around the world and Food Network series , highlights the most-visual user-submitted food content on the internet, and turns show content into shareable memes— yielding a mix of fun yet stimulating content for its 13M Instagram fans. Food Network's TikTok content strategy marries its status as a trusted food brand - with culinary experts, recipes, techniques, and show footage — with a quirky, trend-driven approach that’s entirely unique to the platform. This combination helps to provide value to the brand’s long-standing fans, while appealing to an entirely new subset of users that delight in its interpretation of the latest TikTok trends. Food Network takes an out of the box approach, jumps on viral trends in a way that's authentic, and peels back the curtain to provide unique access to its biggest stars, creating a rich and varied content experience.
On Instagram, 13M fans and counting from around the world follow Food Network, consuming content such as bespoke recipes and tips, behind-the-scenes videos from restaurants around the world, visually stunning user-submitted food content and shareable memes from show content. Food Network’s TikTok page has grown to over 5M followers and nearly 80M likes and provides another key touch point for fans to connect with the brand. When Ina Garten’s brownie pudding recipe began trending on TikTok, Food Network’s TikTok account quickly uploaded her original recipe video, yielding 9.3m views and 835k likes. The brand’s approach with unique, timely and authentic content has fans eating up content across both platforms, with the numbers and engagement only continuing to grow.
