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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Awareness Campaign
Corporate Social Responsibility Campaign
Fundraising Campaign
Global Campaign
Integrated Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
On a Shoestring Campaign
Pro Bono Campaign
Social Movement Campaign
Content & Design
Audio & Music
Brand Voice
Branded Content
Branded Series
Documentary Short
Email & Newsletter
Feature Film
Images
Interactive Experiences
Long Form Video
Micro-site or Blog
Podcast
Research Reports
Short Form Video
Vertical Video
NEW!
Video Series
Cause
Animal Rights & Welfare
Arts & Culture
Civic Engagement
NEW!
Conservation & Preservation
Disability Awareness
Diversity, Equity & Inclusion
Emergency Relief
Environment & Sustainability
Gender Equality
Human Rights
Immigration & Refugees
Learning & Development
LGBTQ+
Mental Health
Multi-Cause Initiative
Other Causes
Poverty Relief
Public Health
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Racial Equality
Responsible Consumption & Production
Responsible Technology
Social Justice
Youth & Family
Industry
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Consumer Brands
Education
Entertainment
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Government & Politics
Healthcare & Pharma
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News & Media
Non-Profit
Retail & E-Commerce
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Partnerships
Brand Partnership
Corporate-Community
Influencer, Creator & Celebrity
Non-profit Partnership
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Platforms & Technology
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Instagram
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TikTok
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Special Project
Special Project
Strategy & Engagement
Call to Action
Community Engagement
Contest or Challenges
Data & Insights
Earned Media
Employee Engagement
NEW!
Event & Experiential
Guerrilla Marketing
Integration with Traditional Media
Paid Media
PSA
Single Post
Storytelling
Use of Viral Content
User Generated Content
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YouTube Presence
Patriot Act with Hasan Minhaj
Hasan Minhaj brings a unique, incisive, and nuanced perspective to various global news topics. With…
Instagram Presence
Patriot Act with Hasan Minhaj
From the jump, the goal of the Patriot Act Instagram was to strike a balance between promoting the …
Wine, Beer & Spirits
,
Multi-Platform Campaign
,
Physical & Digital
,
Emerging Platform
,
Creative use of Technology
finalist
silver honor
Patrón Cocktail Lab — the intelligent cocktail recommendation platform
ChallengePatrón enjoys tremendous brand equity and dominates the ultra-premium tequila market — 7 o…
Launch Campaign
,
Wine, Beer & Spirits
PATRÓN CRISTALINO: A Shimmering Launch
With the demand for premium tequila at an all time high, PATRÓN Tequila set out to disrupt the tequ…
Live Events
PATRÓN Desert
PATRÓN Tequila amplified its presence at Coachella and Stagecoach festivals by creating an immersiv…
Event & Experiential
finalist
PATRÓN Desert: Festival Takeover
In a landscape where premium spirits brands fight for cultural relevance, PATRÓN Tequila identified…
Social Good Campaign
PATRÓN More Than Tequila Music Series
In the midst of the Black Lives Matter movement resurgence, PATRÓN unveiled the More Than Tequila p…
Multi-Platform Partnership
PATRÓN Tequila x Shaun White: When the G.O.A.T. Names His G.O.A.T.
What began as an organic Instagram moment – Shaun White casually sharing his go-to PATRÓN Silver ma…
Multi-Platform Campaign
PATRÓN Toast To Your Real Ones
At a time when transparency, authenticity and clarity are more important than ever, PATRÓN believes…
Wine, Beer & Spirits
,
Augmented Reality
finalist
PATRÓN Virtual Gift Wrapper
Tequila is often associated with specific holidays and occasions like Cinco de Mayo and Fourth of J…
Video Series
Pattrn Explores
One of Pattrn’s 2022 initiatives was a series called Pattrn Explores. Climate change and sustainabi…
Art Direction
,
Launch Campaign
,
Paid & Amplification
,
Social Commerce
finalist
PAW Patrol In-Store Shopping Experience at Target
Our groundbreaking initiative for PAW Patrol: The Mighty Movie products being sold at Target, redef…
Multi-Platform Campaign
PAW Patrol Ready Race Rescue Campaign
After our massively successfully PAW Patrol Mighty Pups program in 2018, which featured the first e…
Entertainment
PAW Patrol Ready Race Rescue Campaign
After our massively successfully PAW Patrol Mighty Pups program in 2018, which featured the first e…
Multi-Platform Partnership
PAW Patrol Ready Race Rescue Influencer Campaign
In 2019, we were challenged to anniversary the massive success of our past Mighty Pup’s campaign at…
Launch Campaign
finalist
Paw Patrol The Mighty Movie - premiere
To help create an event with the launch of Paw Patrol: The Mighty Movie to set the Guinness World R…
Branded Series
,
YouTube Partnership
,
Filter/Lens
finalist
bronze honor
PAW Patrol's Mission Kraft Mac & Cheese Shapes!
Mealtime can be a tricky time of day for families, particularly during the never-ending #stayathome…
Call to Action
,
Live Streaming Video
winner
Pay It Forward LIVE
As small businesses endured devastating losses due to COVID-19, Verizon wanted to find a way to hel…
Social Good Campaign
Pay It Forward Live: The Biggest Names in Music Supporting Local Businesses
In response to the critical impact of COVID-19, Verizon took on small businesses as they struggled …
Online Community
Pay Up
Pay Up is a Slack-based community of women in tech dedicated to fostering conversations about the g…
Twitter Campaign
PayPal #TreatYourself
While retailers leverage Valentine’s Day to promote prix fixe menus for two, heart-shaped boxes of …
Financial Services
,
Location-Based Experience
finalist
PayPal Cash 'N Back
Drive broad consumer awareness and consideration of the new PayPal 2% Cashback Mastercard.
Financial Services
finalist
PayPal: From Faceless to Friendly. Increasing Brand Engagement
In early 2013 PayPal had its share of challenges to address. Their social channels were overtaken b…
Instagram
finalist
PayPal: The Picture of Success. An Authentic Approach to Humanize the Brand
How does a tech payments company who relies heavily on stock photography make itself relevant to th…
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