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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Overall Presence

Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Comedy Video
finalist
Wahl Manscaper and Charlie Berens Partnership
Wahl Grooming wanted to drive awareness and interest in its Wahl Manscaper line, specifically the W…
Event & Experiential
finalist
Wahl Nether Region Pop-Ups
Grooming ‘down there’ can be scary, especially with the wrong tools. In fact, millions of guys expe…
Launch Campaign
Wahl Pro Series High Visibility Product Launch
Hoffman York (HY) was tasked with developing an integrated campaign aimed at enhancing awareness an…
Social Good Campaign, Long Form Video
finalist
gold honor
Wait for Water
Whereas most people just need to go straight to the nearest sink, today there are hundreds of milli…
Television, Integrated Campaign, Branded Content, Live Streaming Video, Video
finalist
bronze honor
Waiting with Huell
Following a five-year hiatus from AMC's popular Breaking Bad series and in an effort to excite fans…
Facebook
finalist
bronze honor
Wake The Mick Up Using The Facebook Canvas
In 2016, Fox launched The Mick, a new comedy that starred a crass anti-hero named Mickey, played by…
Most Creative Use of Technology, Food & Beverage
winner
Wake Up & Smell The Bacon
Americans have been waking up to the scent and sizzle of Oscar Mayer bacon for over 100 years. H…
Integrated Campaign
Wake Up Call -- a W Hotels Music Festival
Using the power of W Hotels' credibility in the Music space, we set out to turn the traditional Mu…
Live Events, Live Event Coverage, Live Streaming Video
finalist
gold honor
Wake Up Call Live Streams
Marriott International's award-winning loyalty programs–SPG and Marriott Rewards–span 29 unique and…
Brand Partnership, Business to Business, Humor
finalist
Wake Up with CrAIg
AT&T Business is winning with enterprise business decision-makers, but struggling to get a foothold…
Branded Content
finalist
Wakeboard & water slides: a Red Bull adventure
Most Red Bull Brasil events were canceled in 2020 due to Covid-19. Since the brand relies heavily o…
Earned Media
finalist
Waldorf Astoria New York: The Legendary Return of The Greatest of Them All
The core idea driving the Waldorf Astoria New York’s reopening was a profound rejection of our mode…
Foursquare Campaign, Viral Campaign, Location-Based Marketing
winner
Walgreens: Check-ins that Make a Difference
Through social media, Walgreens empowered their customers to donate over $6 million in flu shots to…
B2B
Walker Sands Communications - ThreatMetrix
ThreatMetrix is a provider of integrated cybercrime prevention solutions. It helps companies protec…
GEO (Generative Engine Optimization)
finalist
Walker Sands GEO
We relaunched the Walker Sands website in late 2024 to align our digital strategy with new OBM-driv…
Brand Awareness Campaign, Brand Identity, Branded Podcast, Branded Series, Insights & Trends, Multi-Platform Campaign, Multi-Platform Presence, Other Podcast Genres, Real Estate, Video Series, YouTube, YouTube Presence
finalist
Walker Webcast
The Walker Webcast was launched with the onset of COVID as a way to stay connected with our clients…
Most Creative Use of Technology
Walking With Dinosaurs Augmented Reality App
Walking with Dinosaurs: Photo Adventure app for iPhone, iPad, iPod touch and Android devices. Now y…
Television
finalist
gold honor
Walking With Dinosaurs II
In 2025 something huge was set to make a return…25 years after the original broadcast, Walking With…
Multi-Platform Campaign
finalist
Wall and Chain: A true story about belonging by Airbnb
Objective: Inspire belonging and celebrate a united Germany through the magical true story of an Ai…
Education
Wallace Foundation Website
A few years ago, The Wallace Foundation, an independent national nonprofit, faced a challenge. F…
Multi-Platform Campaign, Shopping
finalist
Walmart & So Yummy 360º Shoppable Campaign
Walmart is taking big strides to ramp up social commerce and through this partnership we were able …
Retail & E-Commerce, Multi-Platform Partnership, Call to Action
finalist
gold honor
Walmart #DealDropDance
Together, Walmart, Haworth Marketing + Media and Viacom enlisted Terry Crews, Rebel Wilson and othe…
Filter/Lens, Gamification, Retail & E-Commerce, TikTok
finalist
bronze honor
Walmart #DealGuesser — Gamifying Black Friday Deals
Black Friday is one of the busiest days for both shoppers and retailers, and in recent years, many …
Retail & E-Commerce, Filter/Lens
winner
Walmart #UnwrapTheDeals - Bringing Black Friday to TikTok
In a year when most in-person events turned digital, Walmart was faced with the unique opportunity …
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