From the 4th Annual Shorty Awards
Best Location-Based Marketing
Not long ago, it took an election to become a mayor. Now, social rules. In this category, Shorty will honor the cleverest use of location-based services that successfully got consumers to look forward to checking-in to certain places based on what they’d receive from your brand. We want to see the best use of Foursquare, SCVNGR, Facebook Places, Yelp or other services for branded location-based consumer marketing. Tell us how it worked and what was the impact.
