THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards YouTube

This category honors the most effective and creative use of YouTube in a marketing campaign. Describe how you best used the platform's native tools to enhance a message, build community and meet objectives.

See previous winners and honorees here.

Winner

YouTube
winner
audience honor
Looooong and unfunny; the clever way HULU promoted their #1 hit comedy
Hulu has never been afraid to do things a bit differently. So, when it came to promoting the 2nd se…

Finalists

YouTube
finalist
gold honor
Between 2 Rides
eBay is the OG online marketplace for buyers and sellers, but has faced twin headwinds in recent ye…
YouTube
finalist
silver honor
Modathon
eBay is the OG online marketplace for buyers and sellers, but it has faced twin headwinds recently:…
YouTube
finalist
bronze honor
The Well by Northwell Health, with Revmade
Our culture is undergoing a crisis of trust. Amid misinformation and manipulative messaging, expert…
YouTube
finalist
Human Rights 101
We have learned that YouTube and social media are learning spaces where many viewers come to ask qu…
YouTube
finalist
Scream x "MTV Cribs"
The horror franchise that flipped the horror genre on its head returned to the big screen, and fans…
YouTube
finalist
Shoplooks x Bloomingdale's: Expanding Brand Reach with YouTube Influencers
The strategy was to launch YouTube-focused influencer campaigns to drive sales for Bloomingdale’s w…
YouTube
finalist
Walker Webcast
The Walker Webcast was launched with the onset of COVID as a way to stay connected with our clients…
YouTube
finalist
Yellowstone YouTube
With multiple spinoff series planned for both Paramount Network and Paramount+, the Yellowstone uni…

Nominees

YouTube
Rosanna Pansino