THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
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From the 15th Annual Shorty Awards
YouTube
This category honors the most effective and creative use of YouTube in a marketing campaign. Describe how you best used the platform's native tools to enhance a message, build community and meet objectives.
See previous winners and honorees here.
Winner
YouTube
winner
audience honor
Looooong and unfunny; the clever way HULU promoted their #1 hit comedy
Hulu has never been afraid to do things a bit differently. So, when it came to promoting the 2nd se…
Finalists
YouTube
finalist
gold honor
Between 2 Rides
eBay is the OG online marketplace for buyers and sellers, but has faced twin headwinds in recent ye…
YouTube
finalist
silver honor
Modathon
eBay is the OG online marketplace for buyers and sellers, but it has faced twin headwinds recently:…
YouTube
finalist
bronze honor
The Well by Northwell Health, with Revmade
Our culture is undergoing a crisis of trust. Amid misinformation and manipulative messaging, expert…
YouTube
finalist
Human Rights 101
We have learned that YouTube and social media are learning spaces where many viewers come to ask qu…
YouTube
finalist
Scream x "MTV Cribs"
The horror franchise that flipped the horror genre on its head returned to the big screen, and fans…
YouTube
finalist
Shoplooks x Bloomingdale's: Expanding Brand Reach with YouTube Influencers
The strategy was to launch YouTube-focused influencer campaigns to drive sales for Bloomingdale’s w…
YouTube
finalist
Walker Webcast
The Walker Webcast was launched with the onset of COVID as a way to stay connected with our clients…
YouTube
finalist
Yellowstone YouTube
With multiple spinoff series planned for both Paramount Network and Paramount+, the Yellowstone uni…
Nominees
YouTube
finalist
gold honor
Between 2 Rides
eBay is the OG online marketplace for buyers and sellers, but has faced twin headwinds in recent ye…
YouTube
finalist
Human Rights 101
We have learned that YouTube and social media are learning spaces where many viewers come to ask qu…
YouTube
winner
audience honor
Looooong and unfunny; the clever way HULU promoted their #1 hit comedy
Hulu has never been afraid to do things a bit differently. So, when it came to promoting the 2nd se…
YouTube
finalist
silver honor
Modathon
eBay is the OG online marketplace for buyers and sellers, but it has faced twin headwinds recently:…
YouTube
Rosanna Pansino
YouTube
finalist
Scream x "MTV Cribs"
The horror franchise that flipped the horror genre on its head returned to the big screen, and fans…
YouTube
finalist
Shoplooks x Bloomingdale's: Expanding Brand Reach with YouTube Influencers
The strategy was to launch YouTube-focused influencer campaigns to drive sales for Bloomingdale’s w…
YouTube
finalist
bronze honor
The Well by Northwell Health, with Revmade
Our culture is undergoing a crisis of trust. Amid misinformation and manipulative messaging, expert…
YouTube
finalist
Walker Webcast
The Walker Webcast was launched with the onset of COVID as a way to stay connected with our clients…
YouTube
finalist
Yellowstone YouTube
With multiple spinoff series planned for both Paramount Network and Paramount+, the Yellowstone uni…
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