THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Rebrand Campaign
Regional Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
NEW!
Data Visualization
Email & Newsletter
Filter/Lens
Hashtag
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
User-Generated Content
Design
Animation
Art Direction
Brand Identity
Brand Redesign
Generative AI
NEW!
Graphic Art
Images
Sound & Music
UX/UI
Visual Effects
Website/App
NEW!
Industry
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Consumer Brand
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Food & Beverage
Gaming
Government & Politics
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NEW!
Live Events
News & Media
Non-Profit
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Pharma & Healthcare
Real Estate
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Social Activism
Sports
Technology
Television
Travel & Tourism
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Influencer & Celebrity Partnership
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Metaverse
Artificial Intelligence
Extended Reality
Immersive
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NFTs
Overall Presence
Facebook Presence
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Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
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Podcast
Art & Culture Podcast
Branded Podcast
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Health & Wellness Podcast
NEW!
Lifestyle & Entertainment Podcast
NEW!
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Science & Technology Podcast
Sports Podcast
True Crime & Documentary Podcast
Single Platform
Facebook
Instagram
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Strategy & Engagement
Brand Partnership
Call to Action
Community Management
Creative Use of Technology
CTV/OTT
NEW!
Customer Experience
Earned Media
Employee Engagement
Event & Experiential
Gamification
Humor
Innovative Media Buying Strategy
Insights & Trends
Integration with Live Television
LGBTQ Community Engagement
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Dance Video
Documentary
NEW!
Featurette or Behind The Scenes Video
Instructional Video
Live Event Coverage
Live Video
Long Form Video
Medium-Length Video
Music Video
NEW!
Product Feature Video
Short Form Video
Stories
Unboxing Video
Vertical Video
Video Ad
Video Series
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From the 15th Annual Shorty Awards
YouTube
This category honors the most effective and creative use of YouTube in a marketing campaign. Describe how you best used the platform's native tools to enhance a message, build community and meet objectives.
See previous winners and honorees here.
Winner
YouTube
winner
audience honor
Looooong and unfunny; the clever way HULU promoted their #1 hit comedy
Hulu has never been afraid to do things a bit differently. So, when it came to promoting the 2nd se…
Finalists
YouTube
finalist
gold honor
Between 2 Rides
eBay is the OG online marketplace for buyers and sellers, but has faced twin headwinds in recent ye…
YouTube
finalist
silver honor
Modathon
eBay is the OG online marketplace for buyers and sellers, but it has faced twin headwinds recently:…
YouTube
finalist
bronze honor
The Well by Northwell Health, with Revmade
Our culture is undergoing a crisis of trust. Amid misinformation and manipulative messaging, expert…
YouTube
finalist
Human Rights 101
We have learned that YouTube and social media are learning spaces where many viewers come to ask qu…
YouTube
finalist
Scream x "MTV Cribs"
The horror franchise that flipped the horror genre on its head returned to the big screen, and fans…
YouTube
finalist
Shoplooks x Bloomingdale's: Expanding Brand Reach with YouTube Influencers
The strategy was to launch YouTube-focused influencer campaigns to drive sales for Bloomingdale’s w…
YouTube
finalist
Walker Webcast
The Walker Webcast was launched with the onset of COVID as a way to stay connected with our clients…
YouTube
finalist
Yellowstone YouTube
With multiple spinoff series planned for both Paramount Network and Paramount+, the Yellowstone uni…
Nominees
YouTube
Rosanna Pansino
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