THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

YouTube

This category honors the most effective and creative use of YouTube in a marketing campaign. Describe how you best used the platform's native tools to enhance a message, build community and meet objectives.

See previous winners and honorees here.
YouTube
Between 2 Rides
eBay is the OG online marketplace for buyers and sellers, but has faced twin headwinds in recent ye…
YouTube
Human Rights 101
We have learned that YouTube and social media are learning spaces where many viewers come to ask qu…
YouTube
Looooong and unfunny; the clever way HULU promoted their #1 hit comedy
Hulu has never been afraid to do things a bit differently. So, when it came to promoting the 2nd se…
YouTube
Modathon
eBay is the OG online marketplace for buyers and sellers, but it has faced twin headwinds recently:…
YouTube
Rosanna Pansino
YouTube
Scream x "MTV Cribs"
The horror franchise that flipped the horror genre on its head returned to the big screen, and fans…
YouTube
Shoplooks x Bloomingdale's: Expanding Brand Reach with YouTube Influencers
The strategy was to launch YouTube-focused influencer campaigns to drive sales for Bloomingdale’s w…
YouTube
The Well by Northwell Health, with Revmade
Our culture is undergoing a crisis of trust. Amid misinformation and manipulative messaging, expert…
YouTube
Walker Webcast
The Walker Webcast was launched with the onset of COVID as a way to stay connected with our clients…
YouTube
Yellowstone YouTube
With multiple spinoff series planned for both Paramount Network and Paramount+, the Yellowstone uni…