THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Financial Services
Freeform + Disney+, and Hulu x PNC Bank
PNC Bank partnered with Project Runway to increase awareness of their “Brilliantly Boring” campaign…
Comedy Video
FREEFORM 25 Days of Christmas - Frossy Paints a Snowy Scene
Retaining viewers during a commercial break is no easy task. BLKBX worked with FREEFORM to create a…
Data & Insights
finalist
Freeform Brand Voice
Much like its social audience, Freeform is continually evolving. The Freeform brand handles recentl…
Brand Voice
Freeform Instagram Account
Freeform’s Instagram account embodies adaptability and perpetual evolution to reach its target aspi…
Instagram Presence
Freeform on Instagram
Freeform connects to audiences with bold original programming and immersive social engagement that …
Branded Series, Online Event/Activation
FreeWheel Connects
When the COVID-19 pandemic hit the US in March 2020, FreeWheel quickly rethought and shifted its en…
Multi-Platform Campaign, Medium-Length Video
FreeWheel's Now You Can
Through the Now You Can brand campaign, our goal was to establish FreeWheel as the most valuable TV…
Auto, Launch Campaign
Freightliner Gen 5 Cascadia Launch
The Fifth Generation Freightliner Cascadia social media campaign aimed to position Daimler Truck No…
Images, Shoe-String Media Buying Strategy
winner
Freixenet: Introducing a Reborn Sparkling Wine Brand to New Consumers
As a legacy brand, Freixenet's sparkling wine products already see strong sales with older cons…
Travel & Tourism
French Kiss
Marriott Content Studio was founded to create compelling storytelling content across all platforms…
Ambassador & Celebrity Campaign
French Toast Crunch
Beloved 90's cereal French Toast Crunch disappeared in 2006. Since that day, French Toast Crunch f…
Branded Series
French urban food series
Through our series “hunger” about sub-saharan Africa’s couscouses, about controversial “islamist” k…
Art Direction, Consumer Brand, Food & Beverage, Wine, Beer & Spirits, Integrated Campaign
winner
audience honor
FRENCH'S MUSTARD BEER
French's Mustard has been a part of summer since 1904. But in 2020, grilling season looked a little…
Art Direction, Consumer Brand, Food & Beverage, Multi-Platform Campaign
finalist
audience honor
French's Mustard Buns
In 2021, McCormick saw an opportunity to grow French’s share of host food occasions as a way to dri…
Art Direction, Brand Identity, Brand Partnership, Earned Media, Food & Beverage
finalist
gold honor
silver honor
French's Mustard Donuts
French's is the market leader in Yellow Mustard, and keeping the brand culturally relevant is key t…
Consumer Brand, Food & Beverage
winner
silver honor
French's Mustard Ice Cream
Our 2019 challenge was getting consumers to go to the mustard aisle – and choose French’s when they…
Art Direction, Brand Partnership, Consumer Brand, Earned Media, Food & Beverage, Images
winner
audience honor
French's Mustard Skittles
In 2023, McCormick saw an opportunity to expand beyond sandwiches and hot dogs. Our charge for t…
Art Direction, Fitness, Health, & Wellness, Food & Beverage, Multi-Platform Campaign
finalist
bronze honor
French's MustSwitch
French’s declared 2021 “The year of the sandwich.” Overall, our charge was to get our mustard on on…
Art Direction, Earned Media, Food & Beverage, Multi-Platform Partnership
winner
bronze honor
French's NIL
On October 16th, 2021, the University of Tennessee football team failed to convert on a last-minute…
Comedy Video
winner
Fresh Battle
In sneaker culture, it's all about who has the newest, freshest kicks. Finish Line set out to estab…
Branded Podcast
Fresh Invest Season 4
  Recession fears, inflation, and soaring interest rates left investors in uncharted territory l…
Facebook Brand Presence
Fresh Step Litter
At Fresh Step, we’re all about celebrating what’s real about cats –and engaging our consumers in a …
Retail & E-Commerce
Fresh Thyme: Rooted in the Midwest
The idea driving this work was simple but powerful. Fresh Thyme isn’t just a grocery store. It’s a …
Travel & Tourism
Fresh Ways to Michigan
The Fresh Ways to Michigan campaign extends Michigan’s reputation as a top travel destination in ne…
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