3rd Annual Shorty Social Good Awards Categories

See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

Best Real Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.


H-E-B and Hurricane Harvey
H-E-B is more than just a grocery store - it's a pillar of the community in Texas, and exists to make the lives of Texans better. As part of that mission, their Disaster Relief program has helped hundreds of thousands of Texans over the years. For years, H-E-B's Disaster Relief Units have served hot meals as well as providing showers, supplies, ...
NowThis Parkland Coverage
February 14, 2018. 17 students were killed at Marjory Stoneman Douglas in Parkland, Florida. NowThis quickly realized that this would be one of the biggest stories of the year, with wide-ranging consequences for both the debate surrounding the Second Amendment and school safety, as well as youth engagement in the democratic process in both the U...
Price on Our Lives
We created a wearable $1.05 price tag to symbolize the price politicians put on student lives by accepting money from the NRA gun lobby, and show how they value money more than student lives. The price on the tags is calculated by dividing the total amount received from the NRA by the total number of students. These downloadable price tags were...
Red Stripe to the Rescue
Our objective for Red Stripe to the Rescue was to leverage a real time opportunity as a means of competing in the Olympic conversation - traditionally dominated by billion dollar brands.Much like the Super Bowl, the Olympics are one of the hottest properties in the marketing world, with Worldwide Olympic partners paying an estimated $100 million...
SheIS x USTA Embrace All
In 1973, the US Open became the first of the Grand Slams to offer women equal prize money with their male counterparts, the only one of the four majors to do so in the 20th century.Continuing its commitment to gender equality, the US Open has now asked some of the biggest names in women's tennis to come together in support of "SheIS," a new init...
Side with Love
After the extreme negativity of news during the summer of 2017, the team at Baked by Melissa wanted to do something to help spread love and positivity throughout our nation. The idea began at night after a spur of the moment phone call between Melissa and the company's CEO, Seth Horowitz. A brainstorm was set with the larger group for the next m...


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City