THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series
None

By Industry

Auto

Honda "Candy Cane Lane"
RPA, American Honda Motor Co., Inc.
Winner Love is Love
Online Circle Digital, Mercedes-Benz Australia-Pacific
Winner

Consumer Brand

Full Frontal: Nasty Woman Campaign
TBS
Winner

Entertainment

BET Next Level and Get Schooled's HBCU Snapchat College Tours
BET
Winner

Financial Services

Fearless Girl
McCann New York, State Street Global Advisors
Winner #ForeverProud
TD Bank / RedPeg Marketing
Gold

Government & Politics

I Stand with Planned Parenthood (#IStandWithPP)
Planned Parenthood Federation of America, Planned Parenthood Action Fund
Winner

Hospitality & Travel

My First Flight
Uzina, easyJet
Winner

News & Media

Girlboss
Girlboss, Girlboss
Winner

Retail & E-Commerce

Zappos.com Pawlidayz Campaign
Zappos
Winner #RedNose Day at Walgreens
Carusele, Walgreens
Gold

Technology

Saving Lives with Artificial Intelligence
Engine Media, Federation for Internet Alerts
Winner Google Change Is Made with Code
Swift, Google Made with Code
Gold

Business to Business

Defending the Arctic Refuge from Oil Drilling
Care2
Winner

Fashion, Beauty & Luxury

The First-Ever All-Female Football Pregame Show
Jack Morton Worldwide / Genuine, CoverGirl
Winner

Food & Beverage

Tillamook Fill The Plates
72andSunny, Tillamook
Winner The Friendship breakfast
JCP Nordic, TINE
Gold

Health & Fitness

Giving Your Poop a Voice: The New Language of Constipation
Salutem (A Daniel J. Edelman Company) and Healix, Synergy Pharmaceuticals Inc.
Winner #IDEFY
SS+K, Planned Parenthood
Gold Be Your Own Baby
MullenLowe Winston-Salem, Upstream USA
Silver

Live Events

Stand For Rights A Facebook Live Special
Telescope , Stand For Rights
Winner The Friendship breakfast
JCP Nordic, TINE
Winner March for Science
Precision Strategies, March for Science
Gold

NGO

The Love Cam
R/GA, Tool of North America, Cut & Run, The Mill, Nylon Studios, The Ad Council
Winner We Are America
R/GA, MJZ, Rock Paper Scissors, The Ad Council
Gold

Sports

#TexansCare Volunteer Day
Houston Texans
Winner

Television

This is Everything: Gigi Gorgeous // Transgender Visibility Day Campaign
YouTube Red, ATTN:
Winner

By Cause

Animal & Wildlife

The Extraordinary Honey Bee
Reach Agency, SPECTACLE VR, Häagen-Dazs
Winner

Developing Nations

Brutal Cut
Weber Shandwick, ActionAid UK
Winner

Emergency Relief

WestJet Christmas Miracle: Fort McMurray Strong
WestJet, studio m
Winner

Poverty & Hunger

Tillamook Fill The Plates
72andSunny, Tillamook
Winner

Social Justice

Mobile Stü: Black With Blue
Allen & Gerritsen, Mobile Stü
Winner Fearless Girl
McCann New York, State Street Global Advisors
Winner Upworthy + Comfort Cases
Upworthy
Gold School for Justice
FleishmanHillard, Free a Girl Movement
Silver #JegErDansk (#IAmDanish)
Gorilla Media (Denmark)
Silver

Civic Engagement

Teddy Gun
FCB Chicago, Illinois Council Against Handgun Violence
Winner

Education

#1917LIVE
RT
Winner Face the Future
Institute for the Future
Gold The Abortion Pill & In-Clinic Abortion
Planned Parenthood Federation of America
Gold

Environment & Sustainability

National Geographic CHASING GENIUS
National Geographic, All City, Omnicom Media Group’s Content Collective, PHD and GSK Consumer Healthcare
Winner Cigarettes: The Ultimate Clingy Ex
truth, 72andSunny, Assembly
Winner "Under the Canopy", Conservation International VR
Conservation International
Gold NATIONAL GEOGRAPHIC + STELLA ARTOIS + MEDIACOM: WORLD WATER MONTH
National Geographic, Stella Artois, MediaCom, Reach Creative
Gold

Public Health

GIVE THE TALK
Mistress Agency, GIVE THE TALK
Winner

By Campaign

Mobile Campaign

Tillamook Fill The Plates
72andSunny, Tillamook
Winner

On a Shoestring

Tillamook Fill The Plates
72andSunny, Tillamook
Winner Brutal Cut
Weber Shandwick, ActionAid UK
Gold The Big Hundred
The Big Hundred, Funny Or Die, PES, Raconteur PR, Sechel PR
Silver

Multi-Platform Campaign

I Stand with Planned Parenthood (#IStandWithPP)
Planned Parenthood Federation of America, Planned Parenthood Action Fund
Winner

Pro Bono

UN Women #stoptherobbery
Grey New York , United Nations
Winner Brutal Cut
Weber Shandwick, ActionAid UK
Gold Teddy Gun
FCB Chicago, Illinois Council Against Handgun Violence
Gold Honor Roll
The Annex, Wells Community Academy
Silver GIVE THE TALK
Mistress Agency, GIVE THE TALK
Bronze Take Down Gun Violence
Saatchi & Saatchi Wellness, Concerned Citizens to Take Down Gun Violence
Bronze

By Overall Presence

Blog Presence

Tomorrow Trust
Tomorrow Trust
Winner

Instagram Presence

Fearless Girl
McCann New York, State Street Global Advisors
Winner #WeAccept
Airbnb
Gold

YouTube Presence

Breakout YouTuber
Viva Frei Productions Inc.
Winner

Facebook Presence

The Dodo: #1 Animal Brand on Facebook
The Dodo, Group Nine Media
Winner AARP - Protecting the Future of Healthcare
NOBODY, AARP
Gold #WeAccept
Airbnb
Silver Explore, Explain, Sustain
California Academy of Sciences
Silver Be Your Own Baby
MullenLowe Winston-Salem, Upstream USA
Bronze

Twitter Presence

ACLU Twitter presence
ACLU
Winner #1917LIVE
RT
Gold Tillamook Fill The Plates
72andSunny, Tillamook
Silver

Content & Strategy

Contest or Promotion

Zappos.com Pawlidayz Campaign
Zappos
Winner Idris Elba's Omaze Valentine's Campaign for W.E. Can Lead
Omaze
Gold #BestBaldDad Father's Day Contest
St. Baldrick's Foundation
Gold Hidden Figures National Screening Contest
21st Century Fox, AMC Theatres
Silver Caregiving
McCann New York, Mastercard
Silver Seat 14C
XPRIZE Foundation
Bronze

Live Streaming Video

National Geographic + Microsoft: #MakeWhatsNext
National Geographic, Microsoft, Carat, The StoryLab and M:united
Winner

Real Time Response

Full Frontal: Not The White House Correspondents' Dinner Campaign
TBS
Winner Sam Bee + Planned Parenthood's "Nasty Woman" Omaze Campaign
Omaze, Samantha Bee & Planned Parenthood Advocacy Project of Los Angeles County
Gold

Hashtag

#REDFoodFight to Fight AIDS
(RED)
Winner

PSA

The Standing O
Deep Focus, President Obama
Winner

Video

#EveryoneIsWelcome
Mistress Agency, Discover Los Angeles
Winner The Love Cam
R/GA, Tool of North America, Cut & Run, The Mill, Nylon Studios, The Ad Council
Gold Nothing But Nets Virtual Reality Film, “Under The Net”
United Nations Foundation
Silver

Partnerships

B2B

Defeating Landmines in Laos Through Film
Picture Motion, Red Bull Media House
Winner

Corporate-Community

Fearless Girl
McCann New York, State Street Global Advisors
Winner Bombas 60k Day
Bombas
Gold

Business-NGO

Pampers and the March of Dimes Welcome Home 12,500 NICU Babies
Pampers, March of Dimes, MSLGroup, Hearts & Science, The Integer Group, Saatchi & Saatchi NY
Winner #MoreThanARefugee
Flying Object, YouTube & International Rescue Committee
Gold The North Face and Paradox Sports - Making Climbing Accessible to People with Disabilities
The North Face and Paradox Sports
Silver

Influencer & Celebrity

Idris Elba's Omaze Valentine's Campaign for W.E. Can Lead
Omaze
Winner Usher - State Farm Neighborhood Sessions
Entertain Impact, Usher Raymond
Gold