12th Annual Shorty Awards Categories


The regular deadline is on February 6th, 2020!

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 4th Annual Shorty Social Good Awards Best in Civic Engagement

This award honors a program, project, or initiative that encourages the public to engage in any aspect of the political process.

See previous winners and honorees here.

Finalists

finalist
gold
Stop Traffick
Approximately 3,600 adolescent girls are sold for sex each year in Georgia.* This staggering statistic is due in part to Atlanta’s visibility as a global business hub. It’s supported by a large convention and tourism industry and has proximity to the world’s busiest airport. This crisis was set to worsen in January 2019 as the city prepared t...
finalist
#WhyDoYouVote Voter Turnout Campaign
In 2018, more new voters than ever were eligible to vote in the November midterm elections. First time voters have the power to make a massive impact, but 18-20 year olds are part of a demographic that has historically failed to participate in National Elections. It was time to change that.
finalist
MTV's +1 the Vote
In 2018, young people were leading the charge for social change – from speaking up against injustice to marching for the causes that matter to them. To keep the momentum going, MTV created its first-ever midterm elections campaign, +1 the Vote. The campaign was based on research insight that friendship is one of the most powerful motivators for ...
finalist
Out for Blood
State of Origin was once Australia’s fiercest sporting rivalry—an interstate rugby league grudge match that was especially notorious for its bloody on-field brawls. But fans felt that modern rules had “softened” the game, and wanted to bring the blood back. We tapped into this misplaced nostalgia to reignite an old rivalry for a new era—to evolv...
finalist
Rising to the Occasion: How HRC Mobilized Equality Voters in 2018's Victorious Midterms
The Human Rights Campaign, the nation's largest organization fighting for lesbian, gay, bisexual, transgender and queer equality, wanted to send a clear message to the Trump-Pence administration on Election Day: the majority of Americans reject their dangerous and discriminatory agenda. HRC went on the offense and created HRC Rising — a proactiv...

Nominees

#ShouldWeVote
Comedy Central used the power of its brand to get out the vote for the 2018 midterm elections with #ShouldWeVote, a campaign that generated significant viewership and engagement across both linear and digital platforms. Like many others, we knew how important this midterm election woudl be and wanted to use humor to fight voter fatigue The #ShouldWeVot...
#UntoldPride – Instagram World Pride Activation
With NYC welcoming over 3 million global visitors to celebrate the 50th anniversary of the Stonewall riots, and World Pride, we wanted to activate on-the-ground to champion queer culture in a meaningful and uniquely insta-grammy way.   Most people know something about the history of Stonewall, but New York's queer history predate that pivotal moment...
Creation is Prayer, Projection of Hopes & Optimism to Win Presidential Election
Indonesian Presidential Election 2019 is a rematch between incumbent Joko "Jokowi" Widodo and his long-time rival former Army General Prabowo Subianto. Jokowi has made so many achievements during his time. However, his electability was attacked by pessimism, hatreds, and false accusations. Feuds between their supporters overflowed the media and in real li...
Dodge the Bullet
The Coalition for Gun Control was founded in the wake of the Montreal Massacre in 1989. It was formed to support strategies to reduce gun death, injury and crime and make Canada safer. Despite the Coalition’s work, Canada has experienced a staggering rise in gun violence and shooting deaths in the last five years. The rate of gun-related crime has incr...
Flavors Hook Kids
We created an educational resource for parents: FlavorsHookKids.org for the California Tobacco Control Program Since 1989, the California Tobacco Control Program (CTCP) has led the fight to keep tobacco out of the hands of youth. But now, with usage of e-cigs and flavored nicotine on the rise with teens, they’re up against another challenge: how do you...
Free the Vote: Florida Voting Rights
The goal of the Free The Vote campaign was to build awareness around criminal justice issues that were on the ballot in November and mobilize people to get out the vote. Prior to November midterm elections, Florida was one of only four states where anyone with a felony record was banned from voting for life. Multiple studies have shown those who regain th...
Legalizing Marijuana is More than Just Good Economic Sense
Inequality Media’s vision is a United States where active participation by informed citizens restores the balance of power in our democracy and creates an economy where gains are widely shared. Co-founded in 2014 by Former Secretary of Labor Robert Reich, Inequality Media educates and engages the public about inequality through the use of digital media. W...
Vota Conmigo
Although approximately 57.9 percent of U.S. citizen adult Latinos were registered to vote at the time of the 2014 election, only 47.2 percent turned out to vote. The registration and turnout rates are approximately 10 percent lower than those of non-Hispanic blacks and 18 percent lower than those of non-Hispanic whites. To help register, inform, and empow...
“Pledge to Vote” by #thankunextgen, HeadCount and Phone2Action
Headcount looked to increase turnout in elections by younger voters and mobilize younger voters who were not already registered to vote to do so. Their civic engagement to mobilize young people in three ways. First, they wanted to have younger voters sign a pledge to vote that would remind them to show up on election day. Second, they wanted to have young...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the early deadline to enter the shorty awards is on thursday, DECEMBER 5TH.