WINNERS WILL BE ANNOUNCED AT THE DIGITAL CEREMONY ON MAY 3RD! SUBSCRIBE TO WATCH!

12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 4th Annual Shorty Social Good Awards

#ShouldWeVote

Finalist in Humor

Entered in Civic Engagement

About this entry

Comedy Central used the power of its brand to get out the vote for the 2018 midterm elections with #ShouldWeVote, a campaign that generated significant viewership and engagement across both linear and digital platforms. Like many others, we knew how important this midterm election woudl be and wanted to use humor to fight voter fatigue

The #ShouldWeVote campaign encourages a conversation about the importance of voting. It flips the narrative of the many star-based campaigns that tell Americans why they should vote. Through the PSA, people are encouraged to ask their favorite stars why voting matters.

We felt that a interactive campaign of this nature would allow people to tag friends, as well as celebrities, to open the dialougue about the importance of voting in every election, not just the Presidental ones!

Why does this entry deserve to win?

We launched this voter engagement campaign on Thursday, November 1, just ahead of the final weekend before the 2018 midterm election. The campaign consisted of two pieces of original content that were published across all social media platforms and on-air. The first video parodied and mocked the preponderance of celebrity get-out-the-vote PSAs with the central question, “how will we know that we should vote if celebrities don’t tell us to?” and drove a social conversation by asking our fans to tag their favorite celebrity with #ShouldWeVote.

Two days later on Saturday, November 3, we published the second video across all social platforms – a response by popular musician G-Eazy (7.3M IG followers) saying that, “Yes. You ****ing should. Get off your ass and just go vote.” The production combined production budget for the videos was only about $2k.

Both videos were posted across Comedy Central's Facebook, YouTube, Instagram, and Twitter, and G-Eazy also RTed his video and posted it on Facebook and Instagram.

Additionally, five percent of our daily on-air advertising inventory from 11/1-11/6 was devoted to #ShouldWeVote (aired 36x) and we ran lower thirds all day on Monday, 11/5 and Tuesday, 11/6 encouraging viewers to go out and vote. All social posts and lower thirds led our fans to cc.com/vote, which re-directs users to Rock The Vote’s site with a polling location look-up tool and complete state-specific information that fans would need before voting.

Sister networks and show-led digital content (including Hack Into Broad City, The President Show, ComedyTBT, Key & Peele, Every Damn Day, etc.) also utilized CC’s voter information site.

Results

Topline Outcomes:

 

 

 

 

 

Media

Video for #ShouldWeVote

Produced by

Viacom/Comedy Central

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.