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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Your search returned 106 entries

Twitter Brand Presence
finalist
@WWE on Twitter
WWE continues to capitalize on the value that Twitter can bring to a brand in the form of fan engag…
Reddit
finalist
AMAs, special prizes and more: u/RealWWE brings joy to Reddit
Over the course of many years, WWE's social media presence had grown and expanded to every singl…
Long Form Video
Behind the scenes at WrestleMania 34: WWE Day Of
Every year, millions of WWE fans come together to watch the biggest event on the WWE calendar. But …
Social Good Campaign
winner
Connor's Cure
WWE Chief Brand Officer Stephanie McMahon and her husband WWE Executive of Talent, Live Events and …
Instagram Story
finalist
Create Your Own WWE Superstar
Every WWE fan secretly wants to become larger-than-life someday. They root for their favorite compe…
Instagram Stories
Flip a Truck with Braun Strowman (WWE)
A limo, an ambulance, heck, even a TV production truck: You name it, and WWE Superstar Braun Strowm…
Long Form Video
How The Rock got a word into the dictionary
In October 2019, WWE celebrated 20 years of “SmackDown,” one of our weekly sports-entertainment fla…
Medium-Length Video
How Triple H got in the best shape of his life for WrestleMania 32
The King of Kings. The Cerebral Assassin. The Game. Those are just a few of the monikers used to de…
Short Form Video
John Cena & NIkki Bella's Halloween Switcheroo
WWE SmackDown Live Superstars John Cena and Nikki Bella are stars of the hit E! Network reality sho…
Filter/Lens
finalist
John Cena 3D Bitmoji Lens on Snapchat
John Cena's famous catchphrase is "You can't see me," but thanks to this Bitmoji Lens on Snapchat, …
Live Streaming Video
finalist
Live WrestleMania 34 Kickoff Show
The WrestleMania 34 Kickoff Show aimed to provide WWE's vast audience with an exciting lead-in to t…
360 Video
Make Your Grand WrestleMania 32 Entrance in 360°
WWE's digital channels have long been experimenting with 360° technology with numerous unique video…
Video
My Son/Daughter Is a WWE Superstar
WWE Superstars are larger-than-life personalities who perform in front of thousands of fans, and mi…
Long Form Video
Ronda Rousey trains for 4 hours straight at WWE's Performance Center
As Ronda Rousey prepared to make her debut as a WWE Superstar at WrestleMania 34, WWE gave curious …
Snapchat Story
winner
Ronda Rousey trains for 4 hours straight at WWE's Performance Center
As Ronda Rousey prepared to make her debut as a WWE Superstar at WrestleMania 34, WWE gave curious …
Branded Series, Branded Content
Southpaw Regional Wrestling
Sports-entertainment wasn't always a billion-dollar global industry. Back in the 1980s, ragtag band…
Multi-Platform Campaign
Summer of Cena
This summer, WWE celebrated the return of megastar and 16-time World Champion John Cena. The Leader…
Branded Series
Talking Snack presented by Hefty
You can find WWE Superstars in an arena most nights of the week. For Talking Snack, we wanted to ta…
YouTube Presence
The Bella Twins YouTube Channel
The Bella Twins YouTube Channel is an all-access pass to the world of WWE icons and reality TV sens…
Long Form Video
The heartbreaking story of Paige’s retirement: WWE Chronicle
WWE Chronicle gives viewers an inside look into the life and career of a WWE Superstar as he/she ju…
Multi-Platform Campaign
The Rock’s 25th Anniversary
In November 2021, WWE was proud to celebrate the 25th-year anniversary of the debut of Dwayne “The …
Branded Mobile App, Television
winner
The WWE App
Available on Apple iOS and Android devices, the WWE App is the digital center of the WWE Universe, …
Integration with Live Television, Mobile App
The WWE App with WWE Network
Available on Apple iOS and Android devices, The WWE App acts as the digital center of the WWE Unive…
Long Form Video
finalist
Undertaker: The Last Ride
“Undertaker: The Last Ride” presented fans with an unprecedented and revealing look at Mark Calaway…
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