Best use of User Generated Content in Social Media - Shorty Awards

12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 4th Annual Shorty Social Good Awards Best use of User Generated Content

This award honors the most creative and effective incorporation of user generated content in a social good campaign, initiative or project.

See previous winners and honorees here.

Winner

User Generated Content

Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and it’s negatively impacting everyone’s mental health. In fact, the American Medical Association has declared images in the media as a health issue.* That’s why CVS, a purpose-driven retailer, introduced an initiative focused on creating a better, health…

Finalists

User Generated Content

BLIND GIRL SINGS TO OVERCOME FEAR

8-year-old Evie was born without eyes and has to make frequent visits to the hospital, but she is extremely afraid of doctors. She’s developed a strategy to cope with her fears at the hospital, where a music therapist coaches her to sing during scary procedures.

User Generated Content

HERO STANDS UP TO RACIST ON LONDON TUBE

A commuter was verbally assaulting a young man on a train when our hero stood up for what’s right and called him out, setting an example of human kindness and good in the world.

User Generated Content

Leveraging UGC to Change Lives: Comic Relief's Red Nose Day brings their Joke-Ha-Thon to TikTok

Nearly 1 in 5 children in America, and 1 billion children around the world, live in poverty. Every Spring, Comic Relief USA's Red Nose Day unites Americans across the nation in a fundraising campaign that has, since just 2015, raised over $190 million to end child poverty. Red Nose Day partners with retail, broadcast television, celebrity, inf…

User Generated Content

MOM WITH DEMENTIA REMEMBERED

Dementia is painful, but can also bring little moments of beauty. One mother affected by the condition rediscovers just how important she is in a touching moment with her daughter.

User Generated Content

PopSockets: Poptivism

When former philosophy professor David Barnett sold the first PopSockets grip in 2014, he committed to using these little life changers to do good in the world. The company grew rapidly, selling more than 100 million products during the first 5 years. However, we never waivered from our brand mission: Create a Positive Difference. In 2018, Pop…

Nominees

User Generated Content

Operation Prevention

Every day in America, 44 people die as a result of prescription opioid overdose, and heroin use has more than doubled among young adults ages 18-25 in the past decade (Center for Disease Control and Prevention). To address this growing epidemic, the U.S. Drug Enforcement Administration and Discovery Education launched “Operation Prevention,” an initiative t…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.