THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 4th Annual Shorty Social Good Awards Best use of User Generated Content

This award honors the most creative and effective incorporation of user generated content in a social good campaign, initiative or project.

See previous winners and honorees here.

Winner

User Generated Content
winner
Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and i…

Finalists

User Generated Content
finalist
BLIND GIRL SINGS TO OVERCOME FEAR
8-year-old Evie was born without eyes and has to make frequent visits to the hospital, but she is e…
User Generated Content
finalist
HERO STANDS UP TO RACIST ON LONDON TUBE
A commuter was verbally assaulting a young man on a train when our hero stood up for what’s right a…
User Generated Content
finalist
Leveraging UGC to Change Lives: Comic Relief's Red Nose Day brings their Joke-Ha-Thon to TikTok
Nearly 1 in 5 children in America, and 1 billion children around the world, live in poverty. Every …
User Generated Content
finalist
MOM WITH DEMENTIA REMEMBERED
Dementia is painful, but can also bring little moments of beauty. One mother affected by the condit…
User Generated Content
finalist
PopSockets: Poptivism
When former philosophy professor David Barnett sold the first PopSockets grip in 2014, he committed…

Nominees

User Generated Content
finalist
BLIND GIRL SINGS TO OVERCOME FEAR
8-year-old Evie was born without eyes and has to make frequent visits to the hospital, but she is e…
User Generated Content
winner
Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and i…
User Generated Content
finalist
HERO STANDS UP TO RACIST ON LONDON TUBE
A commuter was verbally assaulting a young man on a train when our hero stood up for what’s right a…
User Generated Content
finalist
Leveraging UGC to Change Lives: Comic Relief's Red Nose Day brings their Joke-Ha-Thon to TikTok
Nearly 1 in 5 children in America, and 1 billion children around the world, live in poverty. Every …
User Generated Content
finalist
MOM WITH DEMENTIA REMEMBERED
Dementia is painful, but can also bring little moments of beauty. One mother affected by the condit…
User Generated Content
Operation Prevention
Every day in America, 44 people die as a result of prescription opioid overdose, and heroin use has…
User Generated Content
finalist
PopSockets: Poptivism
When former philosophy professor David Barnett sold the first PopSockets grip in 2014, he committed…