THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 4th Annual Shorty Social Good Awards

BLIND GIRL SINGS TO OVERCOME FEAR

Finalist in User Generated Content

Objectives

8-year-old Evie was born without eyes and has to make frequent visits to the hospital, but she is extremely afraid of doctors. She’s developed a strategy to cope with her fears at the hospital, where a music therapist coaches her to sing during scary procedures.

Strategy and Execution

With more than 3.9 million page followers, more than 3.4 million likes and a weekly reach of 37 million Facebook users, we aim to inspire change by telling the world’s untold stories that matter.

We are Maffick: a boisterous celebration of our beautiful world –

and all of its (crazy/fucking complicated) stories

WE ARE shareable stories that matter. Stories that grab you by the brain and get inside your head. Stories that challenge what you think you know about how the world works, and how you work in it. Stories that change you.

We ARE NOT cable news. We are not partisan. We are not politically correct. We are not an echo chamber. We’re bigger than “both sides of the story.” We know there are more sides than two.


 

Results

Impact result

This heartwarming story of a girl who overcame her fear of doctors has amassed over 8 million views, and has engaged over 140,000 people to like, comment and share.


 

Media

Video for BLIND GIRL SINGS TO OVERCOME FEAR

Entrant Company / Organization Name

In the Now, Maffick

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