THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 4th Annual Shorty Social Good Awards

MOM WITH DEMENTIA REMEMBERED

Finalist in User Generated Content

Objectives

Dementia is painful, but can also bring little moments of beauty. One mother affected by the condition rediscovers just how important she is in a touching moment with her daughter.

Strategy and Execution

With more than 3.9 million page followers, more than 3.4 million likes and a weekly reach of 37 million Facebook users, we aim to inspire change by telling the world’s untold stories that matter.

We are Maffick: a boisterous celebration of our beautiful world – and all of its (crazy/fucking complicated) stories

WE ARE shareable stories that matter. Stories that grab you by the brain and get inside your head. Stories that challenge what you think you know about how the world works, and how you work in it. Stories that change you.

We ARE NOT cable news. We are not partisan. We are not politically correct. We are not an echo chamber. We’re bigger than “both sides of the story.” We know there are more sides than two.


 

Results

Impact results

The video has amassed 23 million views since posting, and has engaged more than 62K people to like, comment and share.


 

Media

Video for MOM WITH DEMENTIA REMEMBERED

Entrant Company / Organization Name

In the Now, Maffick

Link