11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 3rd Annual Shorty Social Good Awards Best use of User Generated Content

This award honors the most creative and effective incorporation of user generated content in a social good campaign, initiative or project.

Finalists

finalist
#MatzahChallenge
As a leading Jewish nonprofit in the New York area, we are always looking for ways to connect our community to feel-good philanthropic activities, especially ones that can be seamlessly integrated into the lives of our target audience – busy, strapped for time, Jewish New Yorkers.It's no surprise that many people love taking and posting pictures...
finalist
Coverage Coalition
Millions of people benefited from The Affordable Care Act. Especially those who were most in need and previously lived without health care. Those living in poverty and suffering from life-threatening illnesses, chronic illnesses, rare diseaeses. disabilities and preexisting conditions finally had coverage options.Advertising played a crucial rol...
finalist
Fresh Look: An Interactive Web Experience from Fresh Empire
Research shows nearly 5 million multicultural youth are open to smoking or already experimenting with cigarettes. It is also estimated that youth who identify with the Hip Hop peer crowd are 50% more likely to use tobacco than mainstream youth. While Hip Hop culture encourages positive values such as working hard to be successful and overcoming ...
finalist
LIFEWTR #ArtByAWoman
51% of today's visual artists are women, yet their work makes up less than 5% of permanent collections.This jarring disparity felt by women artists inspired action from LIFEWTR, a brand who believes "art is as essential to life as water." We began by showcasing new works from "Women in Art" on 20 million LIFEWTR bottles.Then we created "new gall...
finalist
Life is Good | #ThisIsOptimism
How do you make optimism cool?Most people know Life is Good, if not by name then by the face of their iconic, smiling mascot, Jake. Life is Good has been in the t-shirt business for 24 years, but the shirts are only a vehicle for a much greater mission: to spread the power of optimism and to help kids in need. Optimism isn't just a cheery attitu...
finalist
The Chubbies 2018 Man Model Search
Chubbies thinks of its customers as relatable, aspirational guys. And this got them thinking, "Why can't these guys be the face of our brand?" Men, like women, are bombarded with a particular body type and aesthetic in advertising. But not every guy is a chiseled Adonis. Real guys come in more than one shape. Real guys come in dad bods, lanky bo...

Nominees

#EyeOnClimate
2018 is a crucial year for stepping up solutions to climate change. We're halfway between the adoption of the 2015 Paris Agreement — the first global accord to reduce greenhouse gas emissions — and the year 2020, which scientists say is the deadline for preventing a catastrophic rise in global temperature. However, a recent study found that of all news st...
Eagle Rare's Rare Life Award
Eagle Rare Kentucky Straight Bourbon Whiskey has won its share of honors and awards. It's an All-American brand with a passion for excellence, widely celebrated by connoisseurs for its lofty and distinctive flavor profile. When you have a brand that stands for something, you ought to align with an audience that shares your ideals. So we did exactly that, ...
Going #PurpleForThePlanet with Sambazon
Sambazon has been fighting to protect the rainforest for almost two decades. As a brand that was founded on a commitment to social and environmental consciousness, the industry pioneer and market leader in the organic açaí category has been actively at the forefront of environmental protectionism in the Amazon since the beginning. Even the name, Sambazon,...
InspiredOH
As a brand driven by the key attribute of optimism, the Ohio Lottery is determined to celebrate the hope and optimism that runs throughout Ohio – positive attitudes, perseverance, beating the odds and inspiring accomplishments. That's the feeling Ohio Lottery players get whenever they purchase a ticket, and it's exactly what the Ohio Lottery delivers acro...
Natural Light College Loans Program
Over 44 million Americans are burdened by college debt, equating to a national balance of over $1.44 trillion dollars. That's not Natty, so we had to do something about it to ensure our consumers remembered college for the great memories and not the debt that follows!We created the Natural Light College Loans Program, a national campaign that gave back to...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City