entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 3rd Annual Shorty Social Good Awards

The Chubbies 2018 Man Model Search

Finalist in User Generated Content

About this entry

Chubbies thinks of its customers as relatable, aspirational guys. And this got them thinking, "Why can't these guys be the face of our brand?" Men, like women, are bombarded with a particular body type and aesthetic in advertising. But not every guy is a chiseled Adonis. Real guys come in more than one shape. Real guys come in dad bods, lanky bods, faux hawks, and grizzly beards. They're fathers, they're plumbers, they're math teachers, they're… anything, really. The objective of the 2018 Chubbies Man Model Search: To find these real guys and make them the face of the brand, whilst growing Chubbies' owned channels (social and email), aligning the brand with all types of diversity, generating a plethora of UGC for future social posts, and finding some badass new models.

Why does this entry deserve to win?

Chubbies offered 10 winners of the competition a bonafide, two-year modeling contract, a lifetime supply of Chubbies shorts, and all-expenses-paid trips to exotic locations all over the world for photo and video shoots. Chubbies accepted applications within a three-week period from April to May, during which time they asked applicants to submit user generated content, a nickname, a hometown, and a catchphrase. Chubbies narrowed down more than 6,000 applicants to 100 semi-finalists who were asked to create video content to tell Chubbies in their own words why they deserved the gig. Chubbies then narrowed that group down to 20 finalists and then used 100 percent public voting to select the final 10 winners (or in this case 11 thanks to a tie for 10th). Chubbies utilized their Twitter, Facebook, Instagram, Snapchat, email newsletter network, and website (a combined audience of 2 million+) to promote the contest website, to introduce the winners from the last Man Model search in 2015, and to highlight Chubbies' commitment to diversity. In order to cast a vote, people had to visit the Man Model mirco-site hosted at Chubbies.com, provide their email address, and follow Chubbies on Instagram.

Results

CONTEST VIEWS: 3.4 million

VIDEO VIEWS ON SOCIAL CONTENT: 1.3 million

CONTEST VOTES: 334,000

CONTEST SHARES: 24,000

COMPLETED ENTRIES: 6,647

NEW EMAILS ACQUIRED: 37,000

EXPONENTIAL DAILY INSTAGRAM FOLLOWER GROWTH: 2X

FINALISTS: 20

AND FINALLY, 11 SUPER AWESOME AND DIVERSE WINNERS: https://www.chubbiesshorts.com/pages/man-model

Media

Video for The Chubbies 2018 Man Model Search

Produced by

Chubbies

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018