11th Annual Shorty Awards Categories
See below for official categories. The early entry deadline is
November 29th, 2018
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 3rd Annual Shorty Social Good Awards
Best in LGBTQ+
This award honors a program, project, or initiative fighting discrimination of persons based on their sexual orientation or gender identity and advocating for equal rights and acceptance.
Love is universal; shouldn't love songs be too?We created Universal Love, a music album that reimagined classic love songs by flipping the pronouns to be same-sex. With that simple twist, we could challenge conventional notions of love songs historically written from a heterosexual point of view. Partnering with world-class music artists across ...
Benefit Cosmetics Celebrates LGBTQ+ Prom in Los Angeles
Prom is perhaps the most iconic celebration of a teen's high school career, honoring the accomplishments they've completed to get them this far. But for some, there are social and emotional barriers in place that make attending this event more of a challenge. West Los Angeles for example, is not particularly known for its support of the LGBTQ+ ...
BuzzFeed's Queer Prom
For many LGBTQ+ high school students, the anxiety of attending their own prom can ruin an experience that has become an important milestone for young adults. Many proms have failed to be inclusive of LGBT youth. In response to the lack of inclusion in this space, BuzzFeed teamed up with Samsung for the second-annual Queer Prom, which gave a nig...
Grindr Launches HIV Testing Reminders to Help Users Get Tested Regularly
The global HIV epidemic impacts gay, bi, and trans people in every country on earth. As the world's largest queer mobile social network, Grindr, realized it had the opportunity to contribute to the movement to increase information, reduce HIV transmission, and support its whole community – regardless of HIV status – in living long and fulfilling...
To mark the March 2018 release of Twentieth Century Fox's "Love, Simon," a heartfelt coming-of-age story about a gay teenager, parent company 21st Century Fox launched a multi-pronged campaign to support LGBTQ youth, fight discrimination and bullying in schools, and create more inclusive learning environments for queer young people across the co...
L’Oréal USA: Signs of Pride
The goal: To celebrate the LGBTQ+ community, inside and outside of L'Oréal, and leave people feeling inspired by the way L'Oréal stands behind those who are defiantly different. Along the way, we set out to capture L'Oréal championing diverse voices and raise awareness about the brand's belief that Pride is beautiful--moving employees, exciting ...
There is no doubt that we Indians are by nature philanthropic but when it comes to Blood Donation, we somewhere refrain ourselves thus India being a 1.3 Billion strong country falls short of 3 million units of blood every year. While most of the country doesn't donate but there is this one community out there, The Transgenders/LGBT Community, who desire a...
Delta Air Lines Celebrates Pride
Delta's longstanding commitment to the LGBTQ community is a point of pride shared throughout the organization. For two consecutive years (2016, 2017), Delta has been named a Best Place to Work for LGBTQ Equality, attaining a perfect score of 100 percent on the Corporate Equality Index administered by the Human Rights Campaign Foundation. Receiving this di...
F*ck w/out Fear
The HIV/AIDS crisis is not over.Infection rates among young gay/bisexual men and transgender women remain disproportionally high, even though Pre-Exposure Prophylaxis (PreP) is effective at preventing HIV.In Los Angeles alone, gay/bisexual men and transgender women represent 87% of people living with HIV.And 69% of new infections are among African America...
Harry’s Shave with Pride
At Harry's, we celebrate individuality because we believe the future is brighter when each of us has the freedom to be our true selves. And as a company that reaches more than 5 million customers, we have the ability to communicate this message to people all across the country. This year, we committed to using our platform to elevate and amplify unique vo...
Love, Me | Video Series from This Free Life
This Free Life is the first-ever national tobacco-prevention effort targeting LGBT young adults ages 18 to 24. The campaign challenges the perception that tobacco is a normal part of LGBT culture, and aims to show LGBT young adults they can be the person they want to be and still live tobacco-free. The campaign aims to increase perceived risk of tobacco u...
Out at the House: The Story of the Sydney Opera House Mardi Gras Float
We set out to produce an inspiring video piece that shone a spotlight on the Sydney Opera House's LGBTIQ+ community. In light of our first ever float in the esteemed Sydney Gay and Lesbian Mardi Gras parade, we saw an opportunity to capture the stories of the staff and community members involved in the celebration.
Pen Your Pride
Ben & Jerry's wanted to find ways to authentically communicate their progressive values to new and existing consumers. They turned to Wattpad, a social network for readers and writers that's home to over 65 million monthly users, 90% of whom are Gen Z and Millennials. Ben & Jerry's believes it can be a huge catalyst to stand up for justice in socie...
Transgender Military Service Members at the VMAs
Just days after President Trump directed the Pentagon to move forward with a proposal to ban transgender service members from openly serving in the U.S. Military, MTV, in an attempt to put a human face to the rhetoric around trans military service members, invited four active duty trans soldiers and one trans veteran to walk the red-carpet at the 2017 Vid...
Tyler works tirelessly to highlight the struggles and triumphs of marginalized people. His efforts show an immense level of empathy and passion for making the world a better, more inclusive place. Through his vibrant personality and broad reach, Tyler uses his voice to uplift and empower the disenfranchised.
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Early Entry Deadline is
November 29, 2018
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