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Special Project

Special Project
From the 3rd Annual Shorty Social Good Awards

Harry’s Shave with Pride

Entered in LGBTQ+


At Harry's, we celebrate individuality because we believe the future is brighter when each of us has the freedom to be our true selves. And as a company that reaches more than 5 million customers, we have the ability to communicate this message to people all across the country. This year, we committed to using our platform to elevate and amplify unique voices from across the LGBTQ+ community during Pride month to get behind a cause that matters to us and our customers.

In addition to showcasing our progressive values by giving love to and supporting those in the LGBTQ+ community, our goal was to give back by selling our limited edition Shave with Pride Set and donating 100% of the profits to LGBTQ+ organizations.

Strategy and Execution

To spark a dialogue about what it means to be confidently and unapologetically yourself, Harry's set out to create storytelling content to amplify voices we admire and help support our LGBTQ+ nonprofit partners by donating 100% of profits (a total of $130,000) from our limited edition Shave with Pride Set.

We asked one simple question: "How do you identify yourself?" In doing so, a true snapshot of individuality was revealed, giving Harry's the opportunity to spur discussions about identity, while demonstrating how modern brands can and should take an authentic, all-in approach to support causes they care about.

In order to tell these stories, we launched a multi-touchpoint movement that we called, "Shave with Pride."

Social Campaign + Harry's Pride Content

Union Square Takeover

Shave With Pride Set



Entrant Company / Organization Name

Harry’s Inc., Sister Productions, Fitzco


Entry Credits