THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 15th Annual Shorty Awards Rebrand Campaign

This award honors the most creative and effective digital/social media marketing campaign in which a brand's identity is changed. Entry should reflect how the campaign positively changed the brand's perception and achieved any other rebrand objectives.

Finalists

finalist
gold honor
#HelloAlludo!
In September 2022, Corel, a global software industry titan with more than 35 years of innovation, r…
finalist
gold honor
Good Leads The Way
For their first campaign in over a decade, United Airlines made the bold choice to re-introduce its…
finalist
gold honor
Your Guide to the Wild - Hootsuite
Hootsuite invented the social media management category, but in recent years had seen a decline in …
finalist
Care For Kids - Childcare, Taken Care Of
Care for Kids, a market-leading Australian early learning & childcare comparison website, needed it…
finalist
audience honor
Cook Like A Mother
In recent years, RAGÚ had struggled to regain its lead in the face of ever-growing competition and …
finalist
Everywhere Work. Elevated.
  After a pandemic-fueled, hasty shift to a remote workplace, organizations are increasingly mak…
finalist
Expect Something More With AAA
When most people hear AAA, they think of roadside emergencies (flat tires, dead batteries, empty ga…
finalist
Orangewood: Refreshing the Modern Guitar Brand
Orangewood is the leading eCommerce guitar brand reinventing the way people shop musical instrument…
finalist
RVshare
Since the start of the pandemic, RVshare has observed new consumers discovering the truly unique ad…
finalist
Start Here to Get There
Revature trains entry-level developers for jobs in the Fortune 500. The company works with two key …

Nominees

finalist
gold honor
#HelloAlludo!
In September 2022, Corel, a global software industry titan with more than 35 years of innovation, r…
finalist
Care For Kids - Childcare, Taken Care Of
Care for Kids, a market-leading Australian early learning & childcare comparison website, needed it…
finalist
audience honor
Cook Like A Mother
In recent years, RAGÚ had struggled to regain its lead in the face of ever-growing competition and …
Do good, feel BETR - BETR Remedies
This campaign aimed to transform a previously overlooked purchase into a socially symbolic act that…
finalist
Everywhere Work. Elevated.
  After a pandemic-fueled, hasty shift to a remote workplace, organizations are increasingly mak…
finalist
Expect Something More With AAA
When most people hear AAA, they think of roadside emergencies (flat tires, dead batteries, empty ga…
finalist
gold honor
Good Leads The Way
For their first campaign in over a decade, United Airlines made the bold choice to re-introduce its…
Linktree Rebrand
In June, Linktree announced a rebrand that pushed the brand beyond the link-in-bio category they cr…
Lost Yet Found Rebrand Campaign
The Bermuda Tourism Authority (BTA) initiated campaign with rollout focused around the release of t…
finalist
Orangewood: Refreshing the Modern Guitar Brand
Orangewood is the leading eCommerce guitar brand reinventing the way people shop musical instrument…
Pure Life Celebrates Chosen Families
For over 30 years, Pure Life has provided healthy hydration for, and been trusted by, families acro…
finalist
RVshare
Since the start of the pandemic, RVshare has observed new consumers discovering the truly unique ad…
Rebranding an invasive species
The Great Lakes are in danger of catastrophic devastation from an invasive fish widely known as "As…
finalist
Start Here to Get There
Revature trains entry-level developers for jobs in the Fortune 500. The company works with two key …
The Movement Starts Here - USA Gymnastics Rebrand Campaign
The USA Gymnastics rebrand had two clear goals: unite the sport and move it forward. USA Gymnast…
winner
W Hotels Relaunch
Can an established brand learn new tricks? That was the question we asked ourselves when we relaunc…
finalist
gold honor
Your Guide to the Wild - Hootsuite
Hootsuite invented the social media management category, but in recent years had seen a decline in …