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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Foreign Language Campaign
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
Rebrand Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Episodic
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Creator & Influencer Partnerships
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
YouTube Partnership
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Business to Business
Consumer Brand
Education
Entertainment
Fashion & Beauty
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Overall Presence
Meta Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Immersive
Instagram
Interactive Content
Other Platform
TikTok
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Engagement
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
GEO (Generative Engine Optimization)
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
Micro-Influencer Strategy
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Vertical Video
Video Ad
Video Series
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Shorty Awards Entries
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Your search returned 15035 entries
Instagram Stories
McCormick Cook With Us
McCormick set out to help Americans struggling with new cooking challenges during the COVID pandemi…
Food & Beverage
McCormick Grill Mates 2021 Integrated Campaign
In 2021, McCormick aimed to increase Grill Mates household penetration by driving awareness and est…
Multi-Platform Partnership
finalist
bronze honor
audience honor
McCormick Sunshine Seasoning by Tabitha Brown
The COVID-19 lockdown had a significant impact on our business as at-home cooking significantly sky…
Global Campaign
,
Multi-Platform Partnership
,
Insights & Trends
,
Restaurants
,
Short Form Video
winner
silver honor
audience honor
McDonald's - The BTS Meal
For 65 years McDonald’s has been America's brand, it spans generations, ethnicities, and cultures. …
Social Good Campaign
,
TikTok
McDonald's #HereForRMHC
#HereForRMHC was designed to engage consumers in McDonald’s purpose, with the following objectives:…
Integrated Campaign
,
Branded Content
McDonald's Breakfast
McDonald’s came to Viacom to help drive in-store McDonald’s breakfast purchases during key breakfas…
Snapchat
McDonald's Geofilters
Our goal was to create a first-to-market idea on an emerging platform that not only allowed consume…
Launch Campaign
,
Restaurants
,
TikTok
finalist
McDonald's Menu Hacks
Building on the momentum created with Saweetie’s personal menu hack, McDonald’s leaned into a fan t…
Instructional Video
winner
McDonald's Saweetie Meal
For this partnership with McDonald’s, we were tasked with driving awareness and drumming up interes…
Community Management
,
Instagram Presence
,
Twitter Presence
,
Instagram
,
Twitter
finalist
bronze honor
audience honor
McDonald's Twitter + Instagram
Everyone knows the brand, but until recently, few cared to engage with @mcdonalds online. Much smal…
Food & Beverage
,
Innovative Media Buying Strategy
,
Other Platform
,
Restaurants
finalist
audience honor
McDonald's Word of the Day: QPC
The McDonald’s Quarter Pounder with Cheese (QPC) is a large burger that has been beloved by generat…
Video Ad
McDonald's x New York Jets
To leverage our partnership with the New York Jets to drive transactions, using our "Free Big Mac f…
Community Management
finalist
McDonald’s Community Management
In 2022 we made it our mission to find our fans where they were on the internet and engage with the…
LGBTQ Community Engagement
McDonald’s Pride Campaign: “Real and Out Loud”
This year, we supported McDonald’s franchisees and corporate partners in four markets, representing…
Twitter
winner
McDonald’s Twitter
After winning Twitter’s Best Brand Presence 2021 award, our goal became to double down on what was …
Online Community
,
Twitter Presence
finalist
McDonald’s: The Social Renaissance
McDonald’s ambition for 2020 was to rethink how both the company and the fans think about social, b…
Creative Use of Technology
,
Event & Experiential
,
Extended Reality
,
Gamification
,
Immersive
,
Interactive Content
winner
McDonaldland VR
McDonald’s set out to bridge generations, reignite brand love, and reverse declining Gen Z traffic …
Artificial Intelligence
,
Branded Content
,
Creative Use of Technology
,
Earned Media
,
Event & Experiential
,
Extended Reality
,
Global Campaign
,
Immersive
,
Integrated Campaign
,
Integration with Live Television
,
Visual Effects
,
Wine, Beer & Spirits
winner
gold honor
silver honor
McEnroe vs. McEnroe
Consumers need to be reminded to enjoy the ride and understand that joy is essential to success and…
Brand Awareness Campaign
,
Business to Business
,
Integrated Campaign
,
Launch Campaign
finalist
McKinsey asks, “What’s your next brilliant move?”
Use McKinsey’s 100th anniversary to proudly share how the firm has evolved, helping its clients fro…
Short Form Video
McKinsey asks, “What’s your next brilliant move?”
Ahead of its 100th anniversary, McKinsey faced a fundamental storytelling challenge: how to explain…
Education
McKinsey for Kids
The goal was to explain, in terms relatable to kids, what consultants actually do, while helping th…
Brand Voice
,
Sports
McLaren Racing (Arrow McLaren)
Arrow McLaren joined the NTT INDYCAR SERIES in 2020. Since then, the social and digital media team …
Images
finalist
gold honor
McQueen Social Media Campaign
VIEW CASE STUDYOur goal was to create an engaging campaign that was as raw and beautiful as McQueen…
Integrated Campaign
MDA 75th Anniversary: Legacy, Impact, Momentum
The Muscular Dystrophy Association’s 75th anniversary redefined what a legacy campaign can be. Rath…
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