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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Overall Presence

Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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finalist
MINI Created in a Countryman
MINI USA set out to artfully illustrate that the 2019 MINI Countryman has enough space and versati…
Comedy Video
finalist
Mini Mock: Rebirthing Center
The Comedy Central Digital Team created a number of social-first content series to engage our audie…
Twitter Video
winner
Mini-Mock: BDSM Food Porn
Our goal with Mini-Mocks was to create an original, scripted, social-first series that would thrive…
Facebook
finalist
Mini-Mock: Brooklyn Ball Barbers
Our goal was to create a Comedy Central Originals Mini-Mocks video featuring a fictional character …
Instagram Video
winner
Mini-Mock: Gummy Animal Breeder
Our goal with Mini-Mocks was to create an original, scripted, social-first series that would thrive…
Instagram Video
finalist
Mini-Mock: Scared Shitless Fitness
The primary goal was to create a Comedy Central Originals video for the Mini-Mocks franchise that w…
Short Form Video
finalist
Mini-Mock: Shower Drain Hair Artist
To drive views and engagements, get laughs, and turn a couple of stomachs. The shower drain hair ar…
Facebook Video
finalist
Mini-Mocks: Finger Parkour
Mini-Mocks has been one of our most consistent drivers of views, watch time and generating engageme…
Medium-Length Video
finalist
Mini-Mocks: The Premature Ejaculation Coach (with Anthony Padilla)
For Comedy Central’s Under the Influencer week featuring YouTuber and comedian Anthony Padilla, it …
Humor
finalist
Minions: The Rise of Gru - "Roy Goes Viral: Minions Edition"
To help galvanize fans of all ages ahead of the long-awaited return of the Minions to the big scree…
Graphic Art
finalist
Minnesota Vikings: Big Head Mode
Following wins the photo team edits photos from the game of our players and enlarges their heads. A…
Vertical Video
finalist
Minnesota Vikings: Family Mic'd
Family Mic’d is a short-form, vertical video series featuring Vikings’ players’ wives as they watch…
Featurette or Behind The Scenes Video
finalist
Minnesota Vikings: MVC Mic'd
MVC Mic’d is a short-form video series that goes behind the scenes of the Minnesota Vikings Cheerle…
Animation, Brand Voice, Branded Series, Short Form Video
winner
Minnie’s Daily Routines
Minnie’s Daily Routines was developed to reintroduce Minnie Mouse in a way that feels current to to…
Integrated Campaign, Physical & Digital
finalist
Minshew Mania
After Gardner Minshew lit the football world on fire, we wanted to take the mania to the next level…
Other Platform
winner
mio Streaming Energy
Our objective was to tell gamers that mio will keep them hydrated and energized for long gaming ses…
On a Shoestring
winner
mio Streaming Energy
Our objective was to tell gamers that mio will keep them hydrated and energized for long gaming ses…
Other Platform Presence
winner
mio Streaming Energy
Our objective was to tell gamers that mio will keep them hydrated and energized for long gaming ses…
Brand Awareness Campaign, Branded Content, Consumer Brand, Copywriting, Earned Media, Real Time Response, Short Form Video, Single Post or Activation
finalist
gold honor
silver honor
bronze honor
audience honor
Miracle-Gro Full Bush Summer
For the past 150 years, Miracle-Gro has been helping things grow. In order to future-proof the bran…
Instagram Presence
finalist
silver honor
Miracle-Gro's Instagram Renaissance
Miracle-Gro has always been top of mind for the category, but needed to branch out to more contempo…
Fitness, Health, & Wellness, Pharma & Healthcare, Public Service Announcement, Social Good Campaign
winner
silver honor
Mis[s]diagnosed
Cardiovascular diseases are the cause for 1 in every 3 deaths in women globally. This is largely du…
True Crime & Documentary Podcast
finalist
bronze honor
Missed Fortune
For most of history, the hoarding and stashing of gold and jewels happened only in times of insecur…
Non-Profit, Twitter Presence, Social Good Campaign, Twitter, User-Generated Content
finalist
Missed.Strokes
Over the past decade, there has been a 44% increase in the number of young Americans who have been …
Long Form Video
finalist
Missing Bodies
  More than three months after the fall of the Syrian regime, the secrets of its crimes continue…
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