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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Overall Presence

Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Micro-Influencer Strategy
finalist
silver honor
Micro-Influencers, Maximum Impact: How Sprout Social Redefined B2B Influence
For years, B2B brands assumed influencer marketing wasn’t for them. In 2024, that changed—and Sprou…
Online Community
finalist
bronze honor
Microsoft Brand Social
More than 1.2 billion people use Microsoft products worldwide. But in our modern marketing world, c…
Technology
finalist
audience honor
Microsoft Developer TikTok Channel
As a leading name in the tech space, Microsoft recognized a gap in their reach on social media amon…
TikTok Presence
finalist
bronze honor
Microsoft Developer TikTok Channel
As a leading name in the tech space, Microsoft recognized a gap in their reach on social media amon…
Community Engagement
finalist
Microsoft Developer TikTok Channel
As a leading name in the tech space, Microsoft recognized a gap in their reach on social media amon…
Education
finalist
Microsoft Education - Empowering Students to Achieve More
We were excited to share the truth: Microsoft Education pushes the boundaries of our standard educa…
Education
finalist
Microsoft Education TikTok
We launched Microsoft EDU TikTok to engage a new and quickly growing teacher audience on the platfo…
Education
finalist
Microsoft Education TikTok Channel Launch
The goal and purpose of Microsoft EDU TikTok remains to engage and continue fostering a fast-growin…
Search
winner
audience honor
Microsoft Leverages OCI Based Smart Bidding
Microsoft, an industry leading technology and hardware brand, looked to their paid digital agency, …
Podcast
finalist
Microsoft WorkLab Podcast
The toll of the COVID-19 pandemic has been vast—on human life, on mental and emotional health, and …
Brand Voice, Business to Business, Technology
finalist
gold honor
audience honor
Microsoft: Yours to Build
“Yours To Build” accelerated Microsoft’s B2B growth by doing what competitors couldn’t: unifying a …
Entertainment, Photo & Video, Multicultural Community Engagement, User-Generated Content
finalist
MiGente.World
"'Mi Gente' is a song that embodies a special moment in music – a new sound of a Latino culture on …
Government & Politics
finalist
Mike Morgan for Governor - "Hard Steps"
In the fall of 2023 North Carolina Supreme Court Justice Michael Morgan made a historic move, resig…
Mid-Range Media Buying Strategy
finalist
Mikimoto America
With more than 123 years of history, the Mikimoto name has become synonymous with cultured pearls a…
Launch Campaign
finalist
Mila Cares: Mila Air Mini Campaign
Mila has always believed in the power of community-driven innovation, where customer input directly…
Non-Profit
winner
Military Appreciation Month 2025
The Call of Duty Endowment was founded to give back meaningfully to the real-life heroes that inspi…
Branded Podcast, Health & Wellness Podcast
finalist
bronze honor
Milk Drunk by Bobbie
Bobbie’s mission is to create a parenting culture of confidence over comparison. You don’t have to …
Voice
finalist
silver honor
Miller Light: Roast & Toast
We needed a strategy and voice to cut through the noise on social media while staying true to what …
Twitter Hashtag, Social Media for Sports
finalist
Miller Lite Ask An Expert
Fantasy Football players are always looking for a competitive advantage. So we allowed them to twee…
Wine, Beer & Spirits
finalist
silver honor
Miller Lite Summer 2014
To 20-something guys, summer is the real holiday season. Days off, parties with friends and family,…
Multi-Platform Campaign, User-Generated Content
finalist
bronze honor
Million Acts of Love
One year into COVID, many groups had been recognized for how hard the pandemic hit them (and rightf…
Social Good Campaign
finalist
MINDDRIVE Social Fuel
MINDDRIVE, a Kansas City program for at-risk teens, was created to combat rising high school dropou…
Community or Employee Engagement, Animations, Branded Content, Medium-Length Video
winner
MindFull: Find Your Calm and Focus
The arrival of COVID-19 created a heightened amount of fear, stress and anxiety for everyone. Incre…
Blog & Micro-blog
finalist
Mindgruve Blog- Food For Your Brain.
The Mindgruve blog is designed for marketers and industry professionals who are looking for an insi…
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