The Shorty Awards honor the best of social media and digital. View this season's finalists!

Minnesota Vikings: Big Head Mode

Finalist in Graphic Art


Following wins the photo team edits photos from the game of our players and enlarges their heads. Along with players being included in the gallery sometimes other elements to the story of the game get a big head as well, for example a bird that kept flying onto the field during the Las Vegas Raiders game.

The overall objective was to have a fun way to celebrate wins. Both fans and players enjoy looking through the gallery and sharing their favorites on the morning of Victory Monday.


An understanding of social media trends and what would reasonate with our audience leads to choosing the best photos that would perform the best on socials and web. Also understanding the storyline of the game and what photos would execute as a big head the best leads to completing the gallery in a timely manner following the game.

The process begins during pregame warm ups and follows through the conclusion of the game.  The photography team starts taking photos and sometimes makes mental notes of photos that could be a good big head. Postgame someone on the photography team looks through all live transferred photos for the best options and opens them in Photoshop to edit the Big Heads.


Big Head Mode brought in a total of 184,918 views overall galleries for the website. Each gallery averaged 30,000 views. On social media platforms (Meta, Twitter & Instagram) it received 3.25M impressions and 190k interactions. 


Entrant Company / Organization Name

Minnesota Vikings


Entry Credits