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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Overall Presence

Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Your search returned 7456 entries

Social Media Tool
finalist
Free People: FP Me
Specialty clothing brand, Free People, launched in the seventies as one of the first lifestyle bran…
360 Video
finalist
gold honor
audience honor
Free Solo Climbing El Capitan 360 Video
The National Geographic documentary film "Free Solo" is a stunning, intimate and unflinching portra…
Non-Profit
finalist
Freedom Forum “Brought to you by the First Amendment” Campaign
As non-partisan and non-profit, Freedom Forum set out to amplify its mission of keeping the First A…
Documentary
finalist
Freedom Is Just the First Step
The objective of the video "Freedom Is Just the First Step" was to inspire one-time Innocence Proje…
Hashtag, Non-Profit
finalist
silver honor
Freedom to Marry - Love Must Win
Marriage equality is one of the defining civil rights issues of our time, and one that a majority o…
Data & Insights
finalist
Freeform Brand Voice
Much like its social audience, Freeform is continually evolving. The Freeform brand handles recentl…
Images, Shoe-String Media Buying Strategy
winner
Freixenet: Introducing a Reborn Sparkling Wine Brand to New Consumers
As a legacy brand, Freixenet's sparkling wine products already see strong sales with older cons…
Art Direction, Consumer Brand, Food & Beverage, Wine, Beer & Spirits, Integrated Campaign
winner
audience honor
FRENCH'S MUSTARD BEER
French's Mustard has been a part of summer since 1904. But in 2020, grilling season looked a little…
Art Direction, Consumer Brand, Food & Beverage, Multi-Platform Campaign
finalist
audience honor
French's Mustard Buns
In 2021, McCormick saw an opportunity to grow French’s share of host food occasions as a way to dri…
Art Direction, Brand Identity, Brand Partnership, Earned Media, Food & Beverage
finalist
gold honor
silver honor
French's Mustard Donuts
French's is the market leader in Yellow Mustard, and keeping the brand culturally relevant is key t…
Consumer Brand, Food & Beverage
winner
silver honor
French's Mustard Ice Cream
Our 2019 challenge was getting consumers to go to the mustard aisle – and choose French’s when they…
Art Direction, Brand Partnership, Consumer Brand, Earned Media, Food & Beverage, Images
winner
audience honor
French's Mustard Skittles
In 2023, McCormick saw an opportunity to expand beyond sandwiches and hot dogs. Our charge for t…
Art Direction, Fitness, Health, & Wellness, Food & Beverage, Multi-Platform Campaign
finalist
bronze honor
French's MustSwitch
French’s declared 2021 “The year of the sandwich.” Overall, our charge was to get our mustard on on…
Art Direction, Earned Media, Food & Beverage, Multi-Platform Partnership
winner
bronze honor
French's NIL
On October 16th, 2021, the University of Tennessee football team failed to convert on a last-minute…
Comedy Video
winner
Fresh Battle
In sneaker culture, it's all about who has the newest, freshest kicks. Finish Line set out to estab…
Live Video, Takeovers
finalist
audience honor
Fridays with Alexa
  BACKGROUND   Welcomed into Indian homes Within 4 years of coming to India, Amazon’s A…
Finance Apps, Financial Services, Multi-Platform Partnership, Integrated Campaign, Call to Action
winner
gold honor
silver honor
Friends Again
With Zelle peer-to-peer payment technology newly added to its app, Bank of America wanted to take …
YouTube, Wine, Beer & Spirits
winner
Friends Are Waiting
Objective:The Budweiser Consumer Social Responsibility team within Anheuser-Busch InBev wanted to a…
Food & Beverage, Instagram, Integrated Campaign, Local Campaign
finalist
bronze honor
Friends of Topo
The Topo Chico brand was built in the field, case-by-case. To achieve their cult status in their in…
Real Time Response
finalist
Fries > Walls
At the height of the January 6th hearings, it was revealed that the ex-President of the United Stat…
Integrated Campaign
finalist
audience honor
Frigidaire Gallery Range with Stone-Baked Pizza Mode Launch
Frigidaire – the Electrolux Group’s largest home appliance brand in North America – has a 100-year …
Branded Content, Storytelling
finalist
bronze honor
Frito-Lay - 'Twas The Night Before Super Bowl
For fans, football gameday and snacks go hand-in-hand. So, it only makes sense that the NFL and the…
Facebook, Paid & Amplification, Pharma & Healthcare
winner
audience honor
From Awareness to Action: Exceeding Goals in Rare Disease Lead Generation
Because individuals facing acromegaly may feel misunderstood or alone in their journey, this campai…
Retail & E-Commerce, Shopping
winner
From Chaos to Confidence
During a time when the chaos of appliance shopping was exacerbated by pandemic-driven hurdles, shop…
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