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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Featurette or Behind The Scenes Video
finalist
New Generation: Behind the Scenes with Silverado EV
You know what’s tricky about this whole advertising during the Super Bowl business? Balancing an in…
Sports Podcast
winner
audience honor
New Heights with Jason and Travis Kelce
Wave Sports + Entertainment (“Wave”) initially set out to create a digital series featuring NFL pla…
Food & Beverage, Multi-Platform Campaign, Multi-Platform Campaign, Multicultural Community Engagement, Real Time Response, Spokesperson
winner
silver honor
bronze honor
New Jingle for a New Era
The events of summer 2020 sparked a nationwide reckoning on racial injustice, exposing deep-seeded …
Augmented Reality
finalist
New Orleans Saints' Instagram AR Effect
As all fanbases in 2020, New Orleans Saints fans were not given their traditional opportunities to …
YouTube Partnership
finalist
New Year, New Me feat. Stephen Curry and Rudy Mancuso
Building off the success of "Best Roommate Ever" – the breakthrough collaboration that was a finali…
Instagram Partnership, Multi-Platform Partnership
finalist
gold honor
New Year’s Eve with 2017 Instagrammer of the Year Doug the Pug
The goal of New Year's Eve at Planet Fitness is as simple as it gets: own the busiest and most comp…
Technology, Instagram Partnership, Chatbots, Instagram
winner
New Year’s Read - 2021 DM guidance from Truth Teller Cardi B
Messenger and Instagram recently combined forces to make the biggest change to DMs ever, full of ne…
Rebrand Campaign
finalist
silver honor
New York City Tourism + Conventions Rebrand
As the official destination marketing organization and visitors bureau of the five boroughs of New …
Online Event/Activation, Live Streaming Video, Twitter
winner
gold honor
bronze honor
New York Fashion Week Goes Home with Lowe’s | #FashionGoesHome
From resetting routines to resetting expectations, how people connect, create and communicate under…
Comedy Video
finalist
bronze honor
New York Holiday Gift Guide with Fenty Beauty
For the holiday season, we wanted to film a gift guide that would showcase Fenty Beauty products, h…
Non-Profit
finalist
Newman's Own Foundation
Newman's Own Foundation exists to carry on legendary actor Paul Newman’s Radically Good legacy, giv…
Tumblr Brand Presence
finalist
Newsweek & The Daily Beast on Tumblr
Newsweek & The Daily Beast maintain a growing network of Tumblr blogs run by key staffers throughou…
Photography and Graphics
finalist
Next Level: GoPro Photography
As the world's most versatile camera, storytelling through a unique point-of-view is at the heart o…
Images
winner
NFL - Live Content Correspondents
Challenge: The NFL and 32 Clubs had limited resources capturing photos for use on social media on g…
Europe
finalist
NFL Deutschland
The objective of our German initiative was to substantially increase the consumption of the NFL in …
Snapchat Discover Story
finalist
NFL Highlights - A New NFL Snapchat Discover Story
The NFL Snapchat rolled out a brand new Discover Story this season, which served as a ground-breaki…
Images
finalist
NFL Live Content Correspondent Program
The Live Content Correspondent (LCC) program takes NFL fans on social as close as they can get to t…
Integration with Live Television
finalist
NFL Media Social Community
In the most atypical year of quarantines and social distancing, we set out to bring our audience an…
Integration with Live Television
finalist
NFL Media Social Experience
The NFL Media Group's mantra this season was "Exist In The Trenches". For us, it meant being at th…
Integration with Live Television
winner
NFL Network Social Experience
The NFL Network's goal is pretty simple--Get Social! With an assortment of social platforms availab…
Integration with Live Television
winner
NFL Network Social/Participation TV
The NFL Network customized a social strategy that offers our savvy football audience, regular socia…
Images
finalist
NFL Pro Football Hall of Fame G.O.A.T.s
Randy Moss. Terrell Owens. Brian Urlacher. Brian Dawkins. Ray Lewis. The 2018 Pro Football Hall of …
Comedy Video
finalist
gold honor
NFL Rookies Draw Team Logos
A main objective for the NFL is making sure that people get excited about the game of football. Inh…
Snapchat Discover
finalist
NFL Shows on Snapchat
The primary goal of NFL Shows on Snapchat is to showcase the best of football culture through story…
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