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12th Annual Shorty Awards Categories


You may vote for each nominee once per day, every day until February 20th, 2020.
The regular deadline for brands & organizations to enter their work is on February 6th, 2020!

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards

NFL Pro Football Hall of Fame G.O.A.T.s

Finalist in Images

About this entry

Randy Moss. Terrell Owens. Brian Urlacher. Brian Dawkins. Ray Lewis. The 2018 Pro Football Hall of Fame Class was loaded with legends that 90's kids grew up idolizing. Their induction required fresh, creative, unique content befitting of their place among the greats in Canton, Ohio. So, to celebrate some of the greatest of all time, @NFL and @TheCheckdown turned to — wait for it — real-life G.O.A.T.s.

Why does this entry deserve to win?

We operate in a sports climate that's constantly trying to name the greatest ever — the G.O.A.T. (Greatest. Of. All. Time). Our creative needed to resonate with those fans while remaining fresh enough to stand out in a sea of debate and analysis. The NFL's answer? We called our local goat trainers (thank you, Google).

@NFL and @TheCheckdown staffers studied each 2018 Pro Football inductee closely. Then, we picked out corresponding props and outfits — Easter eggs only true die hard fans could pick out. A local Los Angeles-based family farm brought their trained goats. We brought our in-house photo team and a makeshift photo studio like we were operating a GQ pop-up. Together, we immortalized those goats as their G.O.A.T. counterparts.

Results

These farm animals went viral. Our Instagram carousel was the toast of Hall of Fame weekend; it over-performed to the tune of 216,000 engagements. Our Facebook album pulled in over 2,5000 likes and 400 shares. On Twitter, our photos nearly doubled the performance of an average @NFL tweet, amassing over 2,100 likes and 600 retweets.

In short: It was one of the greatest NFL shoots of all time. For one of the greatest Pro Football Hall of Fame classes of all time.

* Data provided by CrowdTangle

Media

Produced by

NFL

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the REGULAR deadline FOR BRANDS AND ORGANIZATIONS to enter the shorty awards is on thursday, FEB 6TH.