The Live Content Correspondent (LCC) program takes NFL fans on social as close as they can get to the game without wearing a helmet.
Following the success of the program after its first year (2017), we doubled the program in 2018 and hired two LCCs in each NFL market. We brought on skilled content creators with strong photography and videography backgrounds. With this expansion, we increased the amount of real-time content captured at NFL games for League, Club and Player social accounts.
After the end of the 2018-19 season, LCCs generated 1,964 photo posts across League, Club and Player social media channels, resulting in over 29.6M engagements.
Additionally, we distributed 5,183 LCC photos through a partnership with AP where the images were downloaded and shared by outlets such as CBA Sports, EA Sports, Fox News, Sports Illustrated, ESPN Magazine and Panini.
We also had an LCC photo used by Vogue for an article about a suit that Odell Beckham Jr wore before a game this season.
Here are a few examples of how we achieved objectives across each group.
The Green Bay Packers LCC was in the perfect position to get Packers TE Jimmy Graham's TD celebration as he leaped into the crowd. This up-close photo shows off all of Graham's emotion following his TD. We shared this photo to the NFL Social team in real-time.
The Seattle Seahawks LCC captured this amazing, heart-filled moment of the Seahawks twin brothers, CB Shaquill Griffin and LB Shaquem Griffin, praying in the end zone as their pregame ritual.
The emotions were high as the Los Angeles Rams secured their spot to the Super Bowl. We shared this photo to Rams WR Robert Woods hugging his Head Coach Sean McVay immediately after the win.
We had LCCs in London to capture content for the Clubs who has scheduled games to play. One of our London LCCs attended a fan event for the Seattle Seahawks and captured fun photos for them.
Four LCCs went to Pro Bowl to capture all the best moments from the week and distribute in real time for use by the NFL, Club and Player accounts. Chicago Bears RB Tarik Cohen posted this photo after one of the Pro Bowl events that week.
The LCC who covered Super Bowl and the events leading up to the game, was our strongest photographer. He captured this moment of Los Angeles Rams QB Jared Goff and teammate Ndamukong Suh shaking hands before Super Bowl 53 kicked off.