ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

NFL Live Content Correspondent Program

Finalist in Images

About this entry

The Live Content Correspondent (LCC) program takes NFL fans on social as close as they can get to the game without wearing a helmet.

Why does this entry deserve to win?

Following the success of the program after its first year (2017), we doubled the program in 2018 and hired two LCCs in each NFL market. We brought on skilled content creators with strong photography and videography backgrounds. With this expansion, we increased the amount of real-time content captured at NFL games for League, Club and Player social accounts.

Results

After the end of the 2018-19 season, LCCs generated 1,964 photo posts across League, Club and Player social media channels, resulting in over 29.6M engagements.

Additionally, we distributed 5,183 LCC photos through a partnership with AP where the images were downloaded and shared by outlets such as CBA Sports, EA Sports, Fox News, Sports Illustrated, ESPN Magazine and Panini.

We also had an LCC photo used by Vogue for an article about a suit that Odell Beckham Jr wore before a game this season.

Here are a few examples of how we achieved objectives across each group.

NFL Accounts

The Green Bay Packers LCC was in the perfect position to get Packers TE Jimmy Graham's TD celebration as he leaped into the crowd. This up-close photo shows off all of Graham's emotion following his TD. We shared this photo to the NFL Social team in real-time.

https://www.instagram.com/p/BmkKCTPhG1h/?hl=en&taken-by=nfl

Club Accounts

The Seattle Seahawks LCC captured this amazing, heart-filled moment of the Seahawks twin brothers, CB Shaquill Griffin and LB Shaquem Griffin, praying in the end zone as their pregame ritual.

https://www.instagram.com/p/BqOQ-pTBeDl/

Player Accounts

The emotions were high as the Los Angeles Rams secured their spot to the Super Bowl. We shared this photo to Rams WR Robert Woods hugging his Head Coach Sean McVay immediately after the win.

https://www.instagram.com/p/Bs4MIEMnwwc/

Non-Gameday Events

We had LCCs in London to capture content for the Clubs who has scheduled games to play. One of our London LCCs attended a fan event for the Seattle Seahawks and captured fun photos for them.

https://twitter.com/Seahawks/status/1050820756656058370

Pro Bowl

Four LCCs went to Pro Bowl to capture all the best moments from the week and distribute in real time for use by the NFL, Club and Player accounts. Chicago Bears RB Tarik Cohen posted this photo after one of the Pro Bowl events that week.

https://www.instagram.com/p/BtHfy46gwHl/

Super Bowl

The LCC who covered Super Bowl and the events leading up to the game, was our strongest photographer. He captured this moment of Los Angeles Rams QB Jared Goff and teammate Ndamukong Suh shaking hands before Super Bowl 53 kicked off.

https://www.instagram.com/p/Btb_z5yBD5G/

Media

Produced by

National Football League

Links

Entry Credits