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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

Shorty Awards Entries

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Your search returned 15027 entries

Food & Beverage, Real Time Response, TikTok
finalist
silver honor
How Fruit Roll-Ups’ TikTok Strategy Helped A Viral Trend Happen With The Brand, Not To The Brand
In 2023, General Mills fruit snack brands were the undisputed category leader at more than 50% shar…
Instagram Presence
finalist
How Gushers Broke Instagram’s Algorithm
For years, Instagram has been a core part of Gushers’ winning social playbook. The problem was that…
Data Visualization, Polls & Surveys
winner
audience honor
How Hawkfish Helped Americans See Through Trump's "Red Mirage"
In August, Hawkfish polling indicated that two-thirds of Biden supporters intended to vote by mail.…
Influencer & Celebrity Campaign, Retail & E-Commerce
finalist
How HSN Took 1 Million+ People to the Serena Williams NYFW Show
When it came time to debut Serena Williams' fall collection, we wanted to deliver an interactive an…
Customer Service
finalist
How Hyatt Uses Social Customer Service to Better Care for Guests
At Hyatt, we believe that we are in more than the hotel business. We are in the business of caring …
TikTok Partnership
finalist
How I Crunch it Campaign
Creators were not added to the idea. They were the idea. Bugles had recently begun local product…
User-Generated Content
finalist
How I Crunch it Campaign
We set out to turn a locally made snack into locally made content. The objective of the campaign…
Multi-Platform Partnership
How I Met Your Father Live Taping Influencer Partnership Activation
Hulu Original  “How I Met Your Father” is inspired by the long-running sitcom of a similar name. Th…
Beauty, TikTok Partnership
finalist
audience honor
How Internet Trendsetters Broke Through for Nexxus’ Unbreakable Care
When it came time to launch their new Unbreakable Care line, Nexxus knew that to stand out in crowd…
TikTok
finalist
bronze honor
How Invisible Universe Creates Unique IP on TikTok
In a world that spends hours scrolling on timelines, Invisible Universe leverages social media to d…
Reddit
winner
How LEGO partnered with Reddit to bring joy to the holidays
The holidays are a busy time for everyone — especially consumers and marketers. The market is clutt…
Entertainment, On a Shoestring, User-Generated Content
finalist
How Live Nation Fans Became Artist Champions Through the Pulse Advocacy Program
Live Nation Pulse isn’t just another pay-to-play influencer program: it’s a cultural shift in how l…
News
How Long It Took Police to Arrest a Retired NFL Star for Rape (by ProPublica)
Last year, ProPublica investigated the cross-country rape spree of retired NFL star Darren Sharper.…
User-Generated Content
How many female scientists can you name?
If you really think about it, how many female scientists can you name? To celebrate Ada Lovelace Da…
Multi-Platform Partnership
How Mavrck and Premier Protein Activated Creators Across TikTok, Instagram, Pinterest, & Youtube
Premier Protein’s mission is to give its customers the energy they need to get the most out of each…
Vertical Video
How Maytag Won on #PetTok
By the beginning of 2022, TikTok was no longer a plucky, upstart social media platform that was onl…
Multicultural Community Engagement
How Our Series on Ethnic and Religious Minorities Bridged Conversations Across Diverse Communities
Being part of Al Jazeera Media Network, whose motto is “voice of the voiceless,” it was important f…
Twitter Presence
finalist
How Panera Won Twitter
Brand salience is critical in the crowded food and beverage category, because daily decisions about…
Twitter Presence
How PETA’s Twitter Saves Animals
PETA's Twitter is a hub for breaking animal news, ways to take action for animals, animal-friendly …
Art Direction, GIFs, Twitter, User-Generated Content
finalist
gold honor
How QDOBA Trolled Chipotle and Won the Twitter Queso Wars
For more than a decade, QDOBA has owned the queso space and has never had any major challengers. Un…
Live Events, Physical and Digital Convergence
finalist
How SEEN Connects put #eBaySneakers on the map
The sneaker industry is highly saturated with fakes and one-time flippers looking to cash in on the…
Government & Politics, Multi-Platform Campaign, Branded Content
finalist
How Singapore inspired millennials to say #ICanAdult
For Singaporeans in their 20s and early 30s, financial planning is probably one of the last things …
Television
How Spartacus: War of the Damned Conquered Social Media
The epic conclusion to a legendary journey, Spartacus: War of the Damned unleashed a battle unlike …
Facebook Page
How Spartacus: War of the Damned Conquered the Facebook Arena
Cutting through social clutter to cultivate a highly-engaged Facebook community can be an epic batt…
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