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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Branded Content
Why I Make
Objective: To create branded content that effectively promotes Dremel's mission of empowering peopl…
Periscope
finalist
Wingstop THUMP Auction on Periscope
1) Develop a unique way for Wingstop to gain ownership on National Chicken Wing Day through enterta…
Gamification
finalist
gold honor
Wingstop THUMP Auction on Periscope
1) Develop a unique way for Wingstop to gain ownership on National Chicken Wing Day through enterta…
Food & Beverage, Real Time Response, Twitter
Winning the Big Game
Each year since 2014, Pabst Blue Ribbon has participated in the online conversation surrounding Sup…
Online Community
finalist
audience honor
WomanOn by Pfizer
WomanOn was created as an unbranded social ecosystem to help educate and provide support to women d…
Video Pre-Roll
finalist
WorkaLOLcats- American Legacy/Truth PSA 
In its quest to put a stop to big tobacco and end smoking, American Legacy's truth® looked to Veloc…
Multi-Platform Campaign, Social Good Campaign
World Polio Day
Rotary International launched its 4th annual World Polio Day campaign with one goal in mind: to cre…
Health & Fitness
World Psoriasis Day Twitter Chat 2016
If you're like most people, when you hear psoriasis, you likely think "dry itchy skin." However the…
Social Good Campaign
Would you stop if you saw this girl on the street? - A social experiment
UNICEF to show different treatments that society members have towards children from ordinary famili…
YouTube
finalist
Would You Stop To Pick Up A Penny?!?!
Who do you know that stops to pick up a penny on the ground these days? Maybe your grandma? Well in…
Snapchat
WOW SnapTravelers
Increase worldwide brand awareness for WOW air and keep a steady supply of fun and relevant content…
Emerging Platform
Writing With Grace: Fan Co-Create the Ultimate YA Novella on Wattpad
In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new…
Online Community
finalist
Writing With Grace: Fan Co-Create the Ultimate YA Novella on Wattpad
In 2016, multiple studies showed that young consumers were seeking out brands that they saw as "new…
Entertainment, Sports, Television, Integration with Live Television, Instagram Presence, YouTube Presence, Facebook Live, Live Streaming Video
winner
WWE
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversie…
Branded Content
WWE Fantasy Draft
On the night of July 19, 2016, the WWE landscape changed dramatically with the Official WWE Draft. …
Television, Multi-Platform Campaign
WWE SmackDown Live Premiere and WWE Draft
With more than 895 episodes, WWE SmackDown has been a staple of sports-entertainment primetime tele…
Sports, Television, Multi-Platform Campaign
finalist
WWE WrestleMania 32
WWE WrestleMania is the premiere annual event for World Wrestling Entertainment (WWE), bringing hun…
360 Video
X Games – 360˚ video experience
Since 1995, X Games has captivated millions of fans worldwide through our marquee action sports eve…
Art Direction
Xbox 15-Year Anniversary
Create a visual identity and social content to celebrate the 15th anniversary of Xbox across the Xb…
Art Direction
Xbox Design Lab
Xbox is always looking for ways to offer a variety of options for every fan. To give players even m…
Multi-Platform Campaign
Xbox Elite Controller Campaign
Drive increased purchase intent and positive sentiment around the Xbox Elite controller during the …
Instagram Presence
Xbox Instagram
Elevate the Xbox Instagram aesthetic to visually represent the premium yet accessible quality of Xb…
Games, Technology
Xbox One S
To open this year's Electronic Entertainment Expo (E3), Xbox had a huge announcement. They were rel…
Creative use of Technology
Xbox Quantum Break – Mobile with Motion
The 3rd-person shooter space has continued to generate similar games and the category itself has be…
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