ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 9th Annual Shorty Awards YouTube Guru

When it comes to beauty, there is always something to learn, and these gurus are here to help you look your best. With new product unboxings, expert makeup tutorials, and inspiration to help you find both inner and outer beauty, these YouTubers guide you on a journey of self-expression, and do it better than anyone else.

If you’re a brand looking for recognition for your use of YouTube, enter the Best on YouTube Shorty Award.

Finalists

finalist
Carli Bybel
A New Jersey beauty vlogger and social media influencer with a mission “to help every girl feel beautiful from the inside out,” Carli Bybel of thebeautybybel.com blog “aspire[s] to inspire.” From selling $25 makeup applications in high school to YouTube celebrity status with 5M+ subscribers, Carli is a leading player in the world of beauty, fashio…
finalist
Jackie Aina
Professional makeup artist Jackie Aina, aka La Bronze James, is “changing the standard of beauty, one tutorial at a time.” Profiled by Marie Claire and Bustle.com, Jackie posts entertaining and enlightening weekly YouTube videos to a following of over 1.2M subscribers, including makeup unboxings, celebrity-inspired makeup tutorials, and makeup hac…
finalist
Jaclyn Hill
Makeup stylist and YouTube sensation Jaclyn Hill comes “alive when holding a makeup brush.” Her beloved weekly YouTube beauty videos, with almost 300M channel views, are closely followed by beauty fans, global media outlets, celebrities, and industry leaders alike. Educational and entertaining (with pop culture-inspired makeup tutorials from stars…
finalist
Jeffree Star
With a celebrity career built from “pink blood, sweat, and tears,” makeup artist, model, musician, entrepreneur and fashion designer @JeffreeStar is an iconic influencer with a brand “for anyone who's fearless enough to be their own person.” From MySpace beginnings to YouTube stardom, Jeffree shares gender-encompassing makeup and fashion videos al…
finalist
KathleenLights
All-things-beauty vlogger, StyleHaul partner, and YouTube star Kathleen Fuentes (aka @KathleenLights) has quickly risen to online celebrity. Since her 2013 channel launch, Kathleen has amassed close to 3M YouTube subscribers, and millions of followers across her corresponding social media accounts. Her channel features cosmetic tutorials, personal…

Nominees

J.Kissa Makeup
With a mission to help girls “find their beauty from the outside-in through makeup,” LA-based makeup artist and beauty blogger JKissa inspires through artistry and activism. Her JKissaMakeup YouTube channel showcases weekly video uploads from her Hollywood studio, including palette-based and celebrity-inspired makeup tutorials, fashion hauls, challenges, an…
Jaleesa Moses
Fine artist and beauty vlogger Jaleesa Moses aims to inspire women to embrace their authentic individuality and natural beauty. A YouTube star with close to 1M subscribers, Jaleesa built her vlogging career through popular hairstyle and beauty tutorials, with her viral video “Straighten Natural, Curly Hair: In Depth” rapidly earning 1M+ views. Now with over…
Linda Hallberg
Swedish makeup artist, hairstylist, and beauty influencer Linda Hallberg colors the internet with vibrant makeup palettes and enviably stylish looks. A color and genre experimenter with Scandinavia’s largest beauty blog, Linda launched her YouTube channel in 2013, amassing 300K+ subscribers and over 14M views. Linda encourages fun and experimentation in bea…
Made U Look by Lex
Esthetician, makeup artist, body painter, and YouTuber Alexys “Lex” Fleming strives to “give others the confidence to express themselves on a living, breathing, canvas.” Promoting makeup’s many uses—from medical applications to creative expression—Lex shares her awe-inspiring transformations and influencer collaborations on her primary Madeyewlook YouTube c…
Miss Fame
Makeup artist, RuPaul’s Drag Race competitor, recording artist, and model, the “Super Model Drag Queen” Miss Fame (known as Kurtis Dam-Mikkelsen out of drag) promotes self-expression because “beauty has no boundaries.” Trained under leading industry makeup artists, Miss Fame shares her expertise and captivating cross-genre artistry on a self-titled YouTube …
Raye Boyce
With millions of devoted “bay bays” across social media, Raye Boyce of ItsMyRayeRaye is a star makeup, hair, and fashion vlogger with over 1.5M YouTube subscribers. The LA-based beauty maven connects with followers using honesty and humor in her makeup DIYs, lookbooks, curly hair how-tos, GRWMs, adventure vlogs (with YouTuber husband @B0YCEKiNGD0M), and per…