Esthetician, makeup artist, body painter, and YouTuber Alexys “Lex” Fleming strives to “give others the confidence to express themselves on a living, breathing, canvas.” Promoting makeup’s many uses—from medical applications to creative expression—Lex shares her awe-inspiring transformations and influencer collaborations on her primary Madeyewlook YouTube channel and Madeyewlook Twice vlog channel, with 3M combined subscribers. From partnering with Cover Girl for Stormtrooper makeup tutorials to the #scariestsockmonkeyever, Lex helps fans achieve the looks through her online store madeulookbylex.com. A type 1 diabetic herself, Alexys won the American Diabetes Association’s 2016 “Cash, Sweat & Tears Award” for her extraordinary fundraising efforts.