Swedish makeup artist, hairstylist, and beauty influencer Linda Hallberg colors the internet with vibrant makeup palettes and enviably stylish looks. A color and genre experimenter with Scandinavia’s largest beauty blog, Linda launched her YouTube channel in 2013, amassing 300K+ subscribers and over 14M views. Linda encourages fun and experimentation in beauty, with her videos featuring everything from smokey looks and “Alien Invasion” Halloween makeup tutorials to blindfolded makeup challenges, Q&As, travel vlogs, and personal adventures, including a broadcast of her recent daith piercing. In 2016, Linda debuted her LH Cosmetics line, using YouTube to promote her multi-use products.