With a mission to help girls “find their beauty from the outside-in through makeup,” LA-based makeup artist and beauty blogger JKissa inspires through artistry and activism. Her JKissaMakeup YouTube channel showcases weekly video uploads from her Hollywood studio, including palette-based and celebrity-inspired makeup tutorials, fashion hauls, challenges, and travel adventures, with over 8 million channel views. Inspired by her volunteer trip to Mexico with Lush Cosmetics in aid of Sea Turtle Conservation, JKissa announced in 2016 via a YouTube vlog her decision to become a cruelty-free makeup artist, encouraging fans to follow suit and vote with their dollar.