With millions of devoted “bay bays” across social media, Raye Boyce of ItsMyRayeRaye is a star makeup, hair, and fashion vlogger with over 1.5M YouTube subscribers. The LA-based beauty maven connects with followers using honesty and humor in her makeup DIYs, lookbooks, curly hair how-tos, GRWMs, adventure vlogs (with YouTuber husband @B0YCEKiNGD0M), and personal musings on depression and anxiety coping methods, among other topics. Featured in a Pantene commercial with coordinating #WantThatHair tutorials posted to the brand’s YouTube channel, Raye also partnered with ColourPop Cosmetics in late 2015 to launch debut #StingRAYE and #RAYEzormakeup collections.