5th Annual Shorty Social Good Awards Categories

Entries are now closed. Finalists will be announced in mid-October!

Best use of Twitter

This award honors brands, organizations or institutions that use Twitter most effectively promote a social good program, project, initiative, or goal. Submissions may focus on overall brand presence on Twitter or specific cause-based campaigns.

See previous winners and honorees here.
Celebrating generations of Black entrepreneurs during Black History Month
Google for Startups’ mission is to celebrate and lift up the voices of underrepresented founders. In February 2020, Google for Startups’ annual campaign in support of Black History Month (BHM) continued this mission with a particular focus on the founder community in Atlanta, Georgia. Why Atlanta? It’s the number one city for Black prosperity and the fou…
Cultivate the Future of Farming
Real food needs real farms and real farms are in real trouble. As a company dedicated to cultivating a better world and preserving the future of real food, in December of 2019, Chipotle announced a financial commitment to help drive the future of farming for younger generations. The average age of farmers is about 58 and nearly 100 million acres of farmland…
Music Moments
The Alzheimer’s Association wanted to leverage the universal love and connectivity of music to reach new audiences, drive awareness and concern for Alzheimer’s and all other dementia, and engage the public in conversation in order to advance the fight to end Alzheimer’s disease. Storytelling is instrumental  in raising concern and awareness of Alzheimer’s, …
The Ad Council & Twitter ArtHouse: #StayHome #AloneTogether
Amidst the global COVID-19 pandemic, the Ad Council, who rallied the media and advertising industries to support critical messages around the Coronavirus, partnered with Twitter ArtHouse to drive action through artwork. The #StayHome and #AloneTogether campaigns, which aimed to disrupt the traditional PSA at a time where people were inundated with somber me…
VH1's RuPaul’s Drag Race S12 RuVeal
The main objective was to harness the uniquely interactive power of Twitter to create a memorable experience for fans. Every season the RuPaul’s Drag Race Season 12 Queen RuVeal, or cast announcement, is an integral part of our pre-season content strategy and significant performance driver across social channels. For Season 12 we wanted to explore a new and…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

finalists for the 5th annual shorty social good awards will be announced in mid-october!