11th Annual Shorty Awards Categories


See below for official categories. The regular entry deadline is February 7th, 2019.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 3rd Annual Shorty Social Good Awards Best Contest or Promotion

This award honors the most effective and innovative social good contest, promotion or sweepstakes. All aspects of the campaign will be considered, including content, promotion goals, reach and effectiveness.

See previous winners and honorees here.

Finalists

finalist
gold
AARP's Declare a Day Giveaway
Taking vacation days are beneficial to the mind and body. Studies show that time away from the daily grind can boost overall performance at work and our mental and physical health! Unfortunately, over 200 million vacation days go unused by Americans every year and, while the trends are slowly improving, more than half of Americans are still not ...
finalist
gold
Every Girl’s A Super Girl
To generate awareness and encourage game play of Star Stable among tween and teen girls in the U.S.
finalist
LESSONS IN FLAWLESS: THIS FREE LIFE'S INTERACTIVE DIGITAL EXPERIENCE
This Free Life is the first-ever national tobacco-prevention effort dedicated to reaching LGBT young adults ages 18 to 24. This Free Life is designed to challenge the perception that tobacco use is a necessary part of LGBT culture and to show LGBT young adults they can be the person they want to be and still live tobacco-free. The goal is to aff...
finalist
Natural Light College Loans Program
Over 44 million Americans are burdened by college debt, equating to a national balance of over $1.44 trillion dollars. That's not Natty, so we had to do something about it to ensure our consumers remembered college for the great memories and not the debt that follows!We created the Natural Light College Loans Program, a national campaign that ga...
finalist
USA TODAY gives a voice to local change agents.
USA TODAY NETWORK (USATN) is committed to serving local communities through exceptional journalism. But, our journalists not only cover local news, they live it as neighbors, friends and colleagues to those that they serve. To further engage those communities, the USATN launched A Community Thrives (ACT), a program that empowers communities to t...

Nominees

#Romanovs100 colorization contest judged by Marina Amaral
#Romanovs100 is an online documentary "photo-puzzle" which merges a large set of visual data with transmedia storytelling to piece out the big picture of a "lost Russia". With a key objective to engage audiences in learning experiences, we partnered with artist Marina Amaral, the colorist behind 'Faces Of Auschwitz' and 'English Heritage', to run a creati...
AT&T Later Haters Writing Contest
With over half of adolescents reporting that they were bullied online, and 95 percent of those who witnessed online bullying choosing to ignore it*, it is clear that more leadership is needed in this area.The #LaterHaters campaign seeks to effectively combat online negativity by sparking a conversation that becomes a movement to spread love over hate. For...
Colorado Avalanche: KeyBank Sweden Fly Away
Everyone thinks that the key to a successful enter-to-win contest is a great prize, right? Give the fans something they want to win and they'll sign up. Well, we had a great prize: a trip to Sweden to see our NHL Global Series games live! Generating leads for KeyBank would be easy.But only generating leads was not the goal. Only generating leads was not e...
Cook with Bryan Cranston & Aaron Paul in the Breaking Bad RV
On the tenth anniversary of Breaking Bad's premiere, fans were hungry for content from the two iconic main characters, Walt and Jesse, played by Bryan Cranston and Aaron Paul. The two stars were eager to leverage the momentum of the anniversary for good, and teamed up with Omaze to offer fans a once-in-a-lifetime opportunity to relive the Breaking Bad glo...
Make History Now
With the digital revolution, banking is being fundamentally redefined. At 50, DBS, like banking, is at a crossroads. The "Live More, Bank Less" ethos embodies the belief that the bank needs to remain at the forefront of change in the next 50 years. This includes providing the next generation with opportunities to come together to create innovative solutio...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Regular Entry Deadline is February 7th, 2019