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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership YouTube Partnership

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Business to Business Consumer Brand Education Entertainment Fashion & Beauty Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Overall Presence

Meta Presence Multi-Platform Presence Other Platform Presence TikTok Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Immersive Instagram Interactive Content Other Platform TikTok YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Employee Engagement
finalist
Slow and Steady Wins the F1 Race Tickets: An Employee Education on How Engagement Beats Over-Posting
Any time we (Lenovo’s Global Social Media Center of Excellence) activate our employees on social me…
Rebrand Campaign
finalist
gold honor
Slurpee Rebrand: Anything Flows
Slurpee is a beloved cultural icon known for being a nostalgic reward. After 57 years, though, Slur…
Instagram, Video
finalist
bronze honor
Slurpee Tastes Like...
Leading into summer, Slurpee launches Flavour Fest in 7-Eleven across Australia: a 13-week festival…
Branded Content, Retail & E-Commerce
finalist
bronze honor
Slurpee® Day 2025: The Slurpee® Tongue-Too Takeover
Every July 11 (7/11), 7-Eleven® invites fans to celebrate Slurpee® Day with its iconic frozen bever…
Brand Awareness Campaign
SMACNA National Careers in Trades Week
SMACNA’s National Careers In Trades Week sets out to educate and inform people about the many benef…
Long Form Video
SMACNA Project Spotlight Ottawa Public Library
SMACNA Project Spotlight video’s goal is to share and honor the projects of the people working in t…
Auto, Integrated Campaign
finalist
Smaht Park Super Bowl Integrated Campaign
We launched the all-new 2020 Sonata on Super Bowl Sunday with an eye to its advanced style and tech…
Integration with Live Television, Real Time Response
finalist
Smaht Park Super Bowl Twitter Responses
We launched the all-new 2020 Sonata during Super Bowl with an eye to its advanced style and technol…
Most Creative Use of Technology, Food & Beverage, Wine, Beer & Spirits
Small Batch Beer Co. Integrated Campaign
Small Batch Beer Company had a vision to brew unique and creative beers using only a one-barrel sys…
Data Visualization, Most Creative Use of Technology, Food & Beverage, Wine, Beer & Spirits
finalist
Small Batch Beer Co. Website Redesign
All too often bar and restaurant websites are just static menus in digital form. Brew pubs list …
Contest or Promotion
finalist
Small Business Big Game
Small Business Big Game Small Business Big Game was a yearlong program that put small busine…
Multi-Platform Campaign
finalist
Small Business Saturday 2015 Show Your Love Campaign
In 2010, coming out of the depths of the economic downturn, American Express created Small Business…
Auto, Instagram Presence
finalist
smart a journey fortwo
The all-new 2016 smart fortwo represented a chance to re-introduce the smart brand to a new audienc…
Brand Awareness Campaign, Business to Business, Integrated Campaign
finalist
Smart Business Buying: Buy smarter. Dream bigger.
OVERVIEW AND CHALLENGES Amazon Business (AB) helps millions of business customers worldwide—ran…
Twitter Campaign, Consumer Brand, Auto Industry, Viral Campaign
finalist
smart USA: Poop Tweet
People were talking a lot of sh*t about smart on Twitter. The car’s size, safety and style were all…
Facebook Campaign
smart USA: Tag Your Own Adventure
In the world of Facebook, a small brand can face some big challenges. A “like" quickly gets buried,…
Artificial Intelligence, Brand Partnership, Business to Business, Long Form Video, Pharma & Healthcare, Storytelling
finalist
Smarter Care with AI at the Edge - featuring ElephasCare, Lenovo and AMD
The driving idea behind this film was to show how AI at the edge can move healthcare from reactive …
Branded Content, Branded Series, Business to Business, Long Form Video
Smarter Technology, Real Results - Lenovo Customer Sizzle
The core idea behind this film was simple but ambitious: let customers tell Lenovo’s story, not Len…
Financial Services
finalist
silver honor
Smartest NIL Deal Ever
NerdWallet approached us with a challenge: to create a bold, culture-shifting brand act that would …
Financial Services, TikTok
finalist
Smartest NIL Deal Ever 2.0
This past summer, NerdWallet came to us looking to get the brand into the cultural sports conversat…
Technology
finalist
SmartThings X ADHD
Over 1.8 million Canadian adults are affected by ADHD, and many more may be undiagnosed. For them, …
Financial Services
SmartyPig Spooktacular Sweepstakes
The objective of this campaign was to win new followers while delighting existing followers, primar…
Contest or Promotion, Financial Services, Hashtag, Twitter
SmartyPig's #TravelWithSmarty Sweepstakes
The SmartyPig #TravelWithSmarty sweepstakes was an innovative Twitter-based campaign, run in July a…
Financial Services
SmartyPig's Spooktacular 2018
The objective of this campaign was to gain new Twitter followers and engage existing followers. Thi…
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